2007 Gallardo Spyder Orange on 2040-cars

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Rolls-Royce, Lamborghini utilities await approval from German parents [w/poll]

A cursory look at the top of the automobile market would suggest that the world's carmakers are gunning it full steam ahead into a new stratosphere of ultra-luxury and high-performance utility vehicles. After all, companies like Bentley and Maserati are preparing to launch their very first crossovers, while established players like Mercedes-Benz and Land Rover keep producing ever more expensive sport-utes of their own. But that's not the case across the board.
Rolls-Royce, for example, has yet to receive the green light to start working on its proposed CUV project. Though the dimensions of its sedans may already eclipse those of some crossovers, this would be the first time that Goodwood would produce a utility of its own. But while the British automaker's financial performance may have earned it a degree of autonomy, the final call may still come down to parent company BMW, which just might be waiting to see how Bentley fares with its upcoming crossover - and how much money it brings in to the Volkswagen Group - before deciding on whether or not it should proceed.
However, Rolls-Royce may not be alone in waiting for its German parent company to approve its high-priced ute. It's been two and a half years since we first laid eyes on the Lamborghini Urus (pictured), but the Italian automaker reportedly has not yet received approval from its parent company Audi and the greater Volkswagen Group to proceed with development and production. Envisioned to share its platform with the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and the production version of the Bentley EXP 9 F concept, the high-riding Lamborghini was originally set to reach production as the marque's third model line in 2017. But while Audi drags its feet - potentially waiting to see how the Bentley version pans out - the Urus' launch keeps getting pushed back, if it's ever to be made at all.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2015 Lamborghini Huracan LP 620-2 Super Trofeo [w/video]

Pull a run-of-the-mill Lamborghini Huracan LP 610-4 off the Sant'Agata Bolognese assembly line, and you'll get a fearsome piece of machinery that can hit 60 miles per hour in as little as 2.5 seconds and reach a terminal velocity in excess of 200 mph. The stats are stunning, but the boys at Lamborghini want more – not just numerically, but more in the greater glory of an all-encompassing, brand-aggrandizing, Ferrari kind of way. Why compare the Raging Bull with the Prancing Horse in particular? Surely, any self-respecting gearhead knows that the two brands exude subtly different swaggers. But the gap goes well beyond the superficial: while Ferrari (not to mention competitors like McLaren and Porsche) has nurtured an enviable racing history from LeMans to Monaco, Lamborghini's history on the track is a bit scarcer. The Volkswagen Group recently thrust Bentley back into competition to reinvigorate the brand's past glories, and the next VW brand to win the racing lottery is Lamborghini. Behold: the Lamborghini Huracan LP 620-2 Super Trofeo. Born To Race While Lamborghini claims a long history of wedge-shaped exotica, the Huracan was the first production car in the brand's half-century history to be engineered from scratch with the racetrack in mind. As such, the street car's screaming, naturally-aspirated V10 and 3,135-pound curb weight are mere starting points for Dallara Automobili, the firm tasked with developing the racecar in conjunction with Lamborghini. For starters, the standard Huracan is alleviated of many of its pedestrian trappings like airbags, sound systems, and swanky power-operated leather seats. By jettisoning the unnecessary, the Super Trofeo manages to slim down nearly 330 pounds, to around 2,800 pounds. Don't let the mere 10 (metric) horsepower jump fool you: the LP 620-2's Motec engine management system not only adds data acquisition capabilities (which work alongside an eight-setting traction control system and a 12-setting Bosch ABS setup), it completely changes the power delivery characteristics of that 5.2-liter V10. More on that later. A good chunk of that weight loss comes from the removal of the entire front end of the drivetrain, which transforms this Huracan from an all-wheel-drive animal to a rear-drive beast.