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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Lamborghini bringing exclusive supercar to Pebble Beach

The latest rumors emanating from the House of the Raging Bull say that Lamborghini is planning another million-dollar, ultra-exclusive supercar. Lambo is tipped to bring it to Pebble Beach next month, but it won't be showing it to the general public. Lamborghini has a proud recent history of turning its flagship supercars into something even more desirable. You'll remember the Reventon that was based on the Murcielago previewed the Aventador and was offered in a limited run of 20 coupes and 15 roadsters with a seven-figure price tag. The Bolognese automaker followed up with the Veneno, an even more extreme take on the Aventador. Three coupes and nine roadsters were sold, with prices exceeding $4 million. (There was the Sesto Elemento, but that was a smaller 10-cylinder model.) According to Motor Trend, this latest creation is expected to be based on the 12-cylinder Aventador, with more adventurous styling and likely a more powerful engine. You can bet it'll be produced in small numbers and command a seven-figure price tag. Production is likely to take place at the company's dedicated prototype development center that was opened three years ago. Now if you're wondering what's the point of bringing a new car to a public show if you're not going to show it to the public, consider that the public isn't the only ones that will be in attendance for the Monterey extravaganza. Some of Sant'Agata's top clients will also be on hand, and it's to those individuals that Lamborghini will be showing its latest creation. Lambo's been known to hold private previews in the past, and cameras were not allowed the last time this writer was invited to such an event. But that concept was unveiled to the public at a major auto show the following month, so here's hoping whatever Lamborghini is bringing to Pebble Beach will find its way onto the stage in Frankfurt come September as well. Related Video: Featured Gallery Lamborghini's Limited-Edition Supercars News Source: Motor TrendImage Credit: Lamborghini Misc. Auto Shows Lamborghini Supercars Pebble Beach

Five different Huracans? Lamborghini's thinking about it

Lamborghini will make sure there's a Huracan for every potential (supercar) customer by offering at least five versions over the model's lifetime, including one with even more performance. Company boss Stephan Winkelmann might be on the way out at Lambo, but he opened up to Autocar about the future. Winkelmann confirms that Lamborghini has a more hardcore Huracan under development. "For sure there will be a car that is going in the direction of lighter and faster," he said. Spy shots from earlier this year possibly show the model testing with tweaks to the rear end and camouflage that suggests relocated exhaust pipes. The company also could offer a droptop version of the incredible LP580-2 (pictured above), which we recently drove. The current boss didn't detail other specific versions of the Huracan, but suggested that more variants might be possible. "It could be more than five derivatives over the life cycle. We have a lot of ideas that are already planned, but the more we think, the more things are coming up," he said. Adding more versions of the already popular Huracan could help Lamborghini boost volume further before the release of the Urus around 2018. The company had a sales record in 2014 and was on track for an even better result this year. Related Video: