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Lamborghini to reveal Aventador SVJ with new Nurburgring lap record?

We'll soon be seeing the Lamborghini Aventador Superveloce J, and rumor has it that we'll be seeing a new production car lap record at the Nurburgring to go with it. Remember, last year the Huracan Performante lapped The Green Hell in 6:52.01, then in September the Porsche 911 GT2 RS bettered that with a time of 6:47.25. Lamborghini supposedly wants its record back, and has used the track-biased Aventador SV J to set a lap about two seconds quicker than the Porsche. Both vehicles take liberties with the phrase "production car." Porsche built just 1,000 of the 911 GT2 RS, and the Aventador SV J is expected to come in numbers well below that. The Italian carmaker only built 600 of the Aventador SV. The J, in a circular bit of word logic, stands for the Spanish word "Jota," and is how to pronounce the letter "J" in Spanish. Lamborghini has used the appellation three times before on extra-special special editions: a one-of-one Miura, on 30 Diablo SE30s, which were track versions of the 30th Anniversary Diablo SE, and a one-of-one Aventador. Odds are the newest Jota will maintain respect for such limited numbers. The Aventador SV J's been captured on all kinds of video running hard at the 'Ring. Last week, Instagram user 43lambo posted on the new lap record. When Autocar asked Lamborghini about it, the carmaker didn't respond to queries. In 2015, the 630-horsepower Aventador SV set a time 12.5 seconds behind the Porsche. The SV J should up the 6.5-liter's V12 output to between 780 and 800 horsepower, lose a substantial amount of weight, and benefit from a suite of serious aerodynamic aids like a larger front splitter, that sculptured rear wing, and a high-mounted dual-exhaust blown diffuser. A rumor from a few months ago said the SV J had already set a time of 6:54 while navigating traffic and a coned-off section of track. If that's true, it seems entirely within the realm of possibility that, without interruptions, the new V12 Lamborghini could establish a record. We should find out soon. Tangential rumors also say the Lamborghini Urus nailed a 7:47 lap at the 'Ring, which would make it the swiftest SUV around the 'track, eclipsing the 7:51.7 time set by the Alfa Romeo Stelvio Quadrifoglio. Related Video:

Lamborghini Aventador goes floral to match LeBron's new Nikes

If you're in Miami and want to rent some exotic wheels, the folks over at Lou La Vie can hook you up with a Ferrari, a Porsche or a Rolls-Royce, among the dozen exotics they have on offer. You might think that someone with as much cash and flash as LeBron James may not need their services - in fact he gave away the car he got when he was named MVP - but the Miami Heat power forward has turned to Lou La Vie for a special ride to match his shoes.
Crafted in partnership with Nike, Toys for Boys Miami and Rich B Caliente, this one-off Lamborghini Aventador Roadster is the recipient of a special floral print to match the pattern on the inside of the new LeBron 11 kicks. The car was unveiled last night at a private event in Miami (which you can see in the minute-long video below) where the shoes were launched for the first time. Lets just hope that, after lacing up his new kicks, LeBron doesn't try to jump this Lambo at speed like Kobe (sorta) did with that Aston Martin.

Lamborghini CEO Stefano Domenicali talks doubling production and saving the V12

Stefano Domenicali took over the reins of Automobili Lamborghini from Stephan Winkelmann back in February. A few of the most important decisions in Lamborghini history were made shortly before Domenicali's tenure started, like the green-lighting of the Urus SUV, so we jumped at the chance to speak to him about the company's future at Pebble Beach this past weekend. If you don't know the name, a little background: Domenicali's previous job was running the Ferrari Formula 1 team. So not only has he switched from Ferrari to arch-rival Lamborghini, he moved from a racing program to a supercar company that has historically been much less involved in motorsport. That being said, Domenicali has indicated he will stay his predecessor's course. Our interview is below. Alex Kierstein: We're here at the Pebble Beach Concours d'Elegance. You were judging this morning – what were you judging? SD: I was an honorary judge of category on elegance, on open cars. I had six cars, actually, 1911 to 1930 supercars, I would say. It's my first time here in Pebble Beach. My previous business [as director of Ferrari's Formula 1 team] I was always busy in that moment of the year. I say that I was impressed by the quality, the presentation, and the level of cars – and the people that are here. AK: And it's a great way to involve the owners. SD: Yeah. It is really super. I have to say that on top of this, I go home with a very, very positive [feeling], and on the other side, a big responsibility. Really, the comments, the things that came out during this weekend are extraordinary. That means that we have taken the right path that's the future. Now is the time where we need to grow in the right dimension, with the right step, both from the technological point of view and the branding positioning point of view. Don't forget that in two years' time, when the new SUV will come, this will represent for us a new challenge ... Even if you can say that we had the LM002. We need to prepare ourselves, the network, the company, and this is what we are doing. For example, so far, in the Sant'Agata plant, we are building the premises for the new SUV. I can assure you that for sure on our side, the super sports car remains the key market. We will never take Lamborghini out of this segment. It's a niche of which we will never push on the volume approach more than the numbers [we expect to see at the end of the year]. It should be, touching wood, another record year.