2005 Lamborghini Gallardo Base Coupe 2-door 5.0l on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Veneno makes full appearance before Geneva debut

This is it: The Lamborghini Veneno supercar that will debut later today in Geneva and, along with the the McLaren P1 and Ferrari Enzo successor, give this motor show in Switzerland no less than three world supercar premieres. A number of images of the Veneno have leaked early, which we've assembled in the attached gallery for your slack-jawed, drool-stained perusal.
The Veneno is reported to mark Lamborghini's 50th anniversary, and will be built in a production run of just three, each with a price tag of around $4.6 million and each one bearing a color of the Italian flag (green, white or red). And no, Richie Rich, you can't have one, because all three are already sold.
As for its mechanicals, the Veneno is supposedly based on the Aventador, which makes sense, though it wears a completely different carbon fiber body that's even more extreme than other recent hypercars from Lamborghini, including the Sesto Elemento and Reventon. It will almost certainly be powered by Lamborghini's 6.5-liter V12 producing around 740 horsepower, while a seven-speed single-clutch transmission will carve up that output on the way to the Veneno's reported top speed of 220 miles per hour.

Lamborghini has already pre-sold 700 Huracans

It's barely been two months since Lamborghini revealed the new Huracan. The latest ten-cylinder Raging Bull hasn't even had its public debut yet, scheduled to take place next month at the Geneva Motor Show (the same show where McLaren will reveal its new 650S and Ferrari the revised California T). But the Bolognese automaker has already managed to take a whopping 700 orders for the new supercar.
Not that the customers are waving their checkbooks sight unseen, mind you. Over the course of the past month, Lamborghini has been carting pre-production Huracans around the world for VIP clients, 700 of whom have put down their deposits.
To put that number into perspective, consider that in 2012 (the last full year of production), the factory in Sant'Agata built just over 1,200 Gallardos. Assuming Huracan production continues at the same pace, that means Lamborghini already has over half a year's worth of production spoken for. So if you want to get yours anytime in the coming year, you'd better get your deposit in lickety-split.