2005 Lamborghini Gallardo on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Aventador goes floral to match LeBron's new Nikes

If you're in Miami and want to rent some exotic wheels, the folks over at Lou La Vie can hook you up with a Ferrari, a Porsche or a Rolls-Royce, among the dozen exotics they have on offer. You might think that someone with as much cash and flash as LeBron James may not need their services - in fact he gave away the car he got when he was named MVP - but the Miami Heat power forward has turned to Lou La Vie for a special ride to match his shoes.
Crafted in partnership with Nike, Toys for Boys Miami and Rich B Caliente, this one-off Lamborghini Aventador Roadster is the recipient of a special floral print to match the pattern on the inside of the new LeBron 11 kicks. The car was unveiled last night at a private event in Miami (which you can see in the minute-long video below) where the shoes were launched for the first time. Lets just hope that, after lacing up his new kicks, LeBron doesn't try to jump this Lambo at speed like Kobe (sorta) did with that Aston Martin.

Lamborghini Aventador LP 720-4 50 Anniversario is one helluva birthday present

While most 50th birthday parties include wacky and at least somewhat offensive gag gifts, Lamborghini will be celebrating its first 50 years with some incredibly exciting machines. Aside from the Veneno, the Italian automaker will also commemorate its first half century with new versions of the Aventador and Gallardo, which will both be on display at the Shanghai Motor Show.
The special Gallardo LP 560-2 50 Anniversario is a Gallardo with a unique paint scheme, a transparent engine cover and a few carbon fiber parts from the Superleggera, but the Aventador LP 720-4 50 Anniversario is where you'll find the true party favor. Confirming what leaked out earlier in the week, the Aventador LP 720-4 50 Anniversario squeezes an extra 20 horsepower from its 6.5-liter V12 compared to the "base" Aventador LP 700-4, which is accomplished with different engine tuning.
If the Aventador wasn't already flashy enough for you, the 50 Anniversario gets painted up in a two-tone paint job with a bright yellow Giallo Maggio exterior color over matte black for the lower portions of the car, along with gloss-black wheels. Lamborghini chose yellow because it has been the most popular color for its cars since the Miura. As for unique styling elements, the Aventador LP 720-4 50 Anniversario gets a revised front end with an extended splitter and bigger air intakes, and the rear fascia has been completely redesigned for better aerodynamics and engine ventilation.