2004 Lamborghini Gallardo Twin Turbo Brushed Aliminum Wrap on 2040-cars

Auto blog

Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Lamborghini previews electric concept ahead of Monterey unveiling

Lamborghini will preview its first series-produced electric car (and the fourth member of its range) with a concept scheduled to break cover on August 18. It's keeping details about the model under wraps, but it published a dark teaser image that hints at what's in the pipeline. Posted on the Italian brand's social media channels, the picture shows what looks like the top of either a low-slung sedan or a big coupe. We're not 100% sure what we're looking at yet, but we're nearly certain that it's not a crossover. Instead, the silhouette vaguely reminds us of the Estoque, a close-to-production design study that could have morphed into a high-performance sedan but ultimately remained a concept. Keep in mind that this is pure speculation; Lamborghini's image doesn't show shut lines so we don't know whether the concept — whose name hasn't been revealed yet — has two or four doors. Officially, company executives have described the car as "a grand tourer with a 2+2 seating layout" developed to fill the gap between super-sport cars like the Revuelto and the Urus SUV. It will offer "comfortable" rear seats. If it's a coupe, the fourth model will land in a very small segment. While two-door models with a 2+2 layout were reasonably common in the 1960s and the 1970s, even in the Lamborghini range, they've all but disappeared in recent years. Some of the more notable torchbearers left include the second-generation Maserati GranTurismo, which is also offered with an electric powertrain, and the Bentley Continental GT. As for the drivetrain, we'll need to be patient to find out how Lamborghini plans to deliver an electric model that's as engaging to drive as its gasoline-powered cars. The brand has stressed that its fourth model will arrive as a standalone car, so it won't land as an electrified version of, say, the Huracan's replacement. We're betting it will be electric-only; we're not expecting this Bull will offer several powertrain options. More details about Lamborghini's next concept will emerge in the coming days, and its unveiling will take place on August 18. However, note that what you'll see in Monterey in a couple of days isn't necessarily what you'll see in showrooms when production starts later in the 2020s. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Best bus stop ever makes public transportation way more interesting

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.
We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.