2004 Lamborghini Gallardo Coupe. Silver Over Black. E-gear. 22,898 Miles. on 2040-cars

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Is Lamborghini readying a hybrid for Paris?

Lamborghini had us seriously stumped when it released its teaser (above) for a new vehicle that'll debut at the upcoming Paris Motor Show. The image seemed to depict a fastback GT somewhat reminiscent of Lambo's earlier 2+2 models like the Espada, and was accompanied by the sentence, "Once perfection is achieved, you can just double it." We're still not entirely sure what the means, but a possible leaked logo for the car might offer some big hints about its powertrain.
According to the Office of Harmonization in the Internal Market in Europe, Lamborghini applied for a trademark on the name Asterion on September 15 to cover vehicles, clothing, toys and video games. The logo (right) included a lightning bolt slashing through the 'O' in the word. That could suggest this forthcoming vehicle is a hybrid, but it's also not clear whether we're going to be hearing about a pure concept, or a production model.
The name itself might also be a tell. Asterion is one of the names for the Minotaur in Greek mythology, which is a creature that is part bull and part man. This could be another indication that the concept combines the traditional Lamborghini style with something else.

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus