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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

World's Best Dad invites Lamborghini owners to son's birthday party

The resulting unalloyed joy, as you'll see in the footage below, is priceless.
One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw - and heard - something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent.

A new Lamborghini Countach is coming soon

Update: We received a tip in email that somebody posted an image online from Lamborghini's customer-only app, Lamborghini Unica. It reveals a teaser image of the Countach LPI 800-4 not previously made available to the public. The Instagram post also reveals that the Countach will be revealed during Monterey Car Week on August 15. The "LPI" moniker is the giveaway that this car will be a hybrid, as Lamborghini has used that term on the hybrid Asterion LPI 910-4 Concept. We also expect it to make 800 PS, which is about 789 horsepower. The "4" refers to it being all-wheel drive. You can check out the Instagram post and teaser photo below. It reveals the vents mounted on the side window and the vented intake behind it. Below this, we see what appears to be a gas cap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. Lamborghini just announced that a new Countach is coming. Let us repeat. Lamborghini just announced that a new Countach is coming! OK. Let that soak in for a few seconds, or minutes, however long it takes. We’re a bit shocked over here, too. ThereÂ’s one teaser image to go off of, and Lamborghini hasnÂ’t let loose any details beyond giving us the name. You can see the car under a car cover and shrouded by haze in the photo above. However, thereÂ’s a video thatÂ’s been posted to Twitter that you can watch below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We get some great engine noises, and the new Countach appears to be parked a long way away from the camera at the end of the video. It appears to be painted white, but thatÂ’s all we can tell about it from that distance. ThereÂ’s no doubt that Lamborghini is leaning heavily into nostalgic feelings, as you see original Countach posters pinned up to a kidÂ’s room in the video. Lamborghini seems intent on recapturing that wild, exotic magic that the old Countach brought to the supercar landscape. It's tough to say what the styling will be like besides being a wedge like most Lambos. It could be a very retro design, sort of like the Miura concept from over a decade ago. It could also be a thoroughly modern Lamborghini design that happens to have a classic nameplate attached. For what it's worth, Lamborghini's design boss seemed to be against anything overtly retro as of a few years ago.