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Lamborghini's first US Winter Accademia should be snow freaking cool

Though they are equipped almost exclusively with all-wheel drive, a Lamborghini might not be our first choice to drive in the snow. Not for practical reasons, anyway. But the idea sure does sound like fun – and probably more than a little bit educational, too. That's why Lamborghini established the Winter Accademia. Similar to the warm-weather Lamborghini Accademia we recently undertook at Laguna Seca, the Lamborghini Winter Accademia is a factory-organized advanced driving course, only this one takes place in the snow. The program was previously held only in Livogno, Italy, but the Bolognese automaker is now bringing it to the United States. Lamborghini will hold its Winter Accademia program during two sessions in early February at Snowmass in Aspen, Colorado (the same resort town where Ferrari held its winter driving program for the FF). During those sessions, pupils will have the chance to drive the Aventador and Huracan in the snow under the tutelage of factory instructors who will teach them techniques like emergency braking, drifting and lapping a makeshift roadcourse in the snow. Which sounds not only like a whole lot of fun, but like good skills to anyone who doesn't want to put their high-performance sports car in the garage for the entirety of the winter season. LAMBORGHINI ANNOUNCES FIRST-EVER NORTH AMERICAN WINTER ACCADEMIA FOR 2015 High Performance, Dynamic Ice and Snow Driving Coupled with Once-in-a-Lifetime Opportunity in Aspen/Snowmass HERNDON, Va., December 9, 2014 – Lamborghini Squadra Corse is gearing-up for its first-ever North American-based winter driving school. The 2015 Winter Accademia at Aspen/Snowmass will provide driving enthusiasts and brand aficionados an opportunity to push exclusive Lamborghini cars and themselves to the limit. For those who crave the opportunity, the Lamborghini Winter Accademia program, which takes place February 5-7 and 6-8, 2015 in Aspen/Snowmass, Colorado, will allow enthusiasts to experience the all-wheel-drive supremacy of the Aventador LP 700-4 as well as the Huracan LP 610-4 on ice and snow. Under the guidance of passionate, professional Lamborghini instructors, participants will not only handle critical winter-driving conditions, but learn techniques exclusive to the Lamborghini Winter Accademia Program.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.