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Discussion Topics for Autoblog Podcast Episode #323
Lamborghini Veneno

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.

Ferruccio Lamborghini's life to be chronicled in new film

A new movie is in the works to chronicle the life and times of Ferruccio Lamborghini. The biopic, currently in development under the working title Lamborghini – the Legend, is being undertaken by Italian-Canadian producer Andrea Iervolino though his studio Ambi Group. Shooting for the film is said to begin in Italy this summer. According to Variety, the film will follow the career of the Lamborghini founder born a century ago, from his start building agricultural tractors, through the manufacturing of military equipment during the Second World War, the establishment of his supercar company in 1963, and on to his passing in 1993. Ferruccio sold both of his companies in 1972, with the automaker passing through several hands (including Chrysler's) before the Volkswagen Group bought it in 1999 – several years after the founder's passing – through its subsidiary Audi. Ferruccio's son Tonino Lamborghini, who runs a designer merchandise company, is reportedly consulting on the film's production. The producer Andrea Iervolino is an Italian filmmaker based in Toronto. He's undertaken a couple of projects with Al Pacino, including the 2004 movie adaptation of Shakespeare's The Merchant of Venice and 2014's The Humbling. He also co-produced this year's Septembers of Shiraz starring Adrien Brody and Salma Hayek. He and the Ambi Group he co-founded with Lady Monika Bacardi currently have several projects in post-production, including a film adaptation of John Steinbeck's novel In Dubious Battle starring James Franco, Bryan Cranston, Ed Harris, and Robert Duval. Ferruccio's nemesis Enzo Ferrari is similarly said to be the subject of two films under development – one starring Robert De Niro, and another featuring Christian Bale. There's also a project being undertaken in New Zealand to document the life of Bruce McLaren. The bottom line is that the year ahead looks like it'll be a good one for films about the founders of racing teams and supercar manufacturers. Related Video: