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Admire 350 Lamborghinis lined up at 50th Anniversary Tour

Fri, 10 May 2013

If you're a fan of Lamborghini then you'll want to set aside 13 minutes of your time for this video. The Sant' Agata carmaker is hosting a 50th Anniversary Tour from Milan to Rome and then back up to the factory in Bologna, and the 350 entries in this running of the bulls were staged on a Milan street. YouTube user Shmee150 is with the convoy and he spent the aforementioned 13 minutes walking among the field of glory that spans models from 1963 to now.
None of the cars were running so the video lacks the audio thrill of the supercars merging onto the M6 in the UK. As a virtual tour of Italian art museum showcasing a massive outdoor exhibit of Lamborghinis, however, it can't be beat. Don't hesitate to check out the video below.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

Fri, 14 Mar 2014

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini takes Veneno out to play on wet Vallelunga [w/video]

Mon, 25 Nov 2013

With only four examples in existence, you're not very likely to ever see a Lamborghini Veneno roaming your local highways and byways. That's what makes this clip a little out of the ordinary.
Lamborghini brought the super-rare supercar out to the Vallelunga circuit near Rome for the World Finals of its Super Trofeo series, where, incidentally, American driver Andrew Palmer beat out the competition from Europe and Asia to claim the world title. Prospective buyers for the even more expensive Veneno Roadster were taken for laps to give them a taste of what to expect, because with no roof whatsoever, the open-top supercar wouldn't be our choice for a drive in the rain.
Lambo also brought out the Sesto Elemento, the previous release from the company's new prototype development center, to play on the wet track alongside the anthracite Veneno that remains the company's property. Check out the action in the image gallery above and the video below.