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Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

Lamborghini Huracan Superleggera tests new wheels for a dash through the snow

The top-end Lamborghini Huracan Superleggera was caught testing in the snow this week. While most of the car looks similar to the test vehicles seen at the Nurburgring, there are a few differences. Most notably with the wheels. This is the first time we've seen a Huracan with these spindly five-spoke wheels, which look sharp, and are probably lightweight. They also wear bright red center-locking wheel nuts. This is a distinct difference from earlier prototypes that wore conventional wheels with five lug nuts. As for the rest of the car, there isn't much new to report. The large front and rear vents and rear diffuser remain the same, as do the relocated exhaust and giant rear wing. What is a bit odd is that this winter tester appears to be missing the deep chin spoiler and side scoops of the Nurburgring cars. We assume these pieces were removed only on this test car, since even the standard Huracans feature the large side scoops. Lamborghini probably removed these bits of body work to avoid damaging them in deep snow. When the Superleggera is finally unveiled to the public, we expect it will likely have at least 611 horsepower, like that of the Super Trofeo race car. This would also make sense since the standard model already makes 602 horsepower, so an extra nine shouldn't be a stretch. The Superleggera will also bring the total model count for the Huracan to five, now that the company has revealed the rear-drive LP580-2 convertible. Considering the fact that the previous head of Lamborghini hinted there might be a total of five models, there probably won't be any other Huracan variants coming. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.