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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Runway Rumble: Nissan GT-R, Ducati 1098 and Lamborghini Reventon Roadster battle it out

One 2.5-mile runway, three different ways to take off: a Ducati 1098, a tuned Nissan GT-R with 580 horsepower and a launch control upgrade, and a Lamborghini Reventon Roadster. You'd naturally expect the Ducati to assert it's lightweight, high-horsepower authority in these matters, but with more than two miles to run, the ride that gets the jump at the line isn't always the one that gets the win.
That comes in especially handy for the Lamborghini, which suffers from a bad start in the first race and just looks plain ordinary in the second, until it finds redemption. You can see how it all goes down in the video below.

Lamborghini Miura owner sues garage over million-dollar car-b-que [w/video]

Remember about a year and a half ago when a rare, classic Lamborghini Miura SV went up in flames in London? Its owner sure does. And he's not willing to write it off, pointing fingers squarely at the Lamborghini dealership in London for causing the fire. It may seem like a difficult case to make, especially since the Miura was not in the dealership's possession when the fire erupted – the owner's son was driving it, but he was driving it home from the dealer where it had been brought in for service. According to the suit filed by the vehicle's owner, billionaire property agent Jon Hunt, the mechanics at the dealership owned by high-end automotive group H.R. Owen must have improperly fitted the spark plugs during the Miura's service. Lamborghini's official dealership should have known better, says Mr. Hunt. That's why Hunt is suing the dealership to the tune of GBP700,000, equivalent to over $1 million at today's rates, plus storage costs and "loss of enjoyment." The vehicle – one of only 764 made – was evaluated at GBP900,000, but Hunt's suit deducts the GBP200,000 it was worth as scrap. We've included footage of the fire below, but it's not for the weak of heart when it comes to watching an irreplaceable classic supercar burning to the ground. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.