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2015 Lamborghini Aventador LP 700-4 Roadster Review

"Lamborghini Murcielago." That's what I would tell anyone who asked what my favorite car was. Yes, there were easier cars to drive than the wailing wraith from Sant'Agata Bolgnese, and that was partly why I liked it so. It was impossible to see out the back – reversing was easiest done with the door open, sitting on the sill. My head banged the door frame when I checked traffic on the left. The seat made my butt hurt. The cabin ergonomics were based on a design language that humans haven't yet translated. It boiled over in stop-and-go traffic. It was big. Yet it drove like nothing else, with the instant zig-zag reflexes of a mako designed in The Matrix. The Murcielago's thrills weren't laid out on the ground, you had to dig for them with your bare hands. And that's what made it outstanding. When I first drove the Aventador at its launch in Rome, I spent the day blasting around the circuit at Vallelunga. It was so easy to drive – "too easy by half," as Jeremy Clarkson would later say of it – viciously quick, unholy fun, and very good. But it was a little too easy to drive. Which is why the Murcielago remained my favorite car, ever. Until two weeks ago. The Aventador came when the rough-diamond Gallardo was Lamborghini's in-house reference for ease-of-use. But now we have the fire-and-forget Huracan. Having driven one after the other, and on the context of LA streets instead of the smooth and open landscape of Vallelunga or Laguna Seca, I now see the Aventador for what it truly is: the representation of the bull that's on the Lamborghini badge – head-down, horns-out anger. Like the Murcielago, the Aventador is big. It's more than ten inches longer than a Chevrolet Corvette, five inches wider than a Dodge Charger SRT Hellcat, and 3.5 inches wider than a Dodge Viper. It is also low, an inch lower than the already ground-floor Huracan. I won't pretend to be rational about it: the Aventador says everything I want a car to say. It's the certain, antidotal statement to brief and befuddled everyday lives. The cabin is a cockpit in every sense: close-fitted, button-filled, lit up. I'm five-foot-eleven, and I wear it like a tailored suit. I gave a ride to a guy who's six-foot-three and perhaps 260 pounds, so it can fit much larger frames but I still don't know how he got in or out through that scissor-door opening. The trunk in the Murcielago was big enough to hold a single dream.

Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: