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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.

Lamborghini Super Trofeo one-make racing series coming to America

Starting in June, racing fans in North America will have another way to get their fix. Lamborghini is bringing its Super Trofeo series to the US and Canada in a "long-term" deal that kicks off in a six-race season this year and should bring some extra excitement to the newly formed United SportCar Racing series in coming years.
The inaugural Lamborghini Super Trofeo North America race will be held at Mid-Ohio on June 15 and 16 with most of the rounds running alongside Grand-Am, International Motor Sport Association and American Le Mans Series races; the season finale will be held at the Indy Car event at Fontana, California on October 18 and 19. More importantly, the winners of each round will compete in a world final at a race in Italy against winner from the Super Trofeo races in Europe and Asia.
All competitors will be piloting specially prepared Gallardo LP 570-4 racecars featuring 570-horsepower V10 engines and paired with all-wheel drive. Scroll down for the Lamborghini press release, which gives the full six-race schedule.