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Watch the Lamborghini Hurac'an LP 610-4 do donuts in Project Hexagon

Before we officially met the Lamborghini Huracán LP 610-4 recently, and even before Autobild got to hear it start during its presentation, the Gallardo replacement had been whipped into smokey donuts in the dark of a Sant' Agata night as part of Project Hexagon. That was a four-episode series of short films that followed a trio of Brits determined to see the Huracán before its reveal. They did such a good job that they were able to play Grand Theft Auto in the Lamborghini HQ parking lot.
You'll find all four episodes below, but if you're looking for a more thrilling taste of the baby Lambo than Autobild could give us, then head straight to the final entry. Someone chose to lay a loud musical track over the revving, so try to ignore it and enjoy the 610-horsepower V10 underneath.

Lamborghini Huracan SV spied looking aggressive

Despite the production fate of the Lamborghini Urus seemingly in limbo, Lamborghini isn't waiting around for another project to work on. The Aventador SV Roadster has already been spotted in the arctic, and our spies just snapped this hotter Huracan in testing, as well. Except for the stickers on the body and larger front brake calipers, this Huracan looks mostly stock... at first glance. However, once your eyes move to the rear end, there's something very peculiar. You can see a camouflaged area at the back with mesh covering it that's above the standard diffuser. Behind that, spotting the two exhaust tips is quite easy. This look shares a strong resemblance with the Huracan GT3 racecar and suggests the lower pipes on this mule might just be for show. The exact name for this special Huracan is a mystery for the moment. Lamborghini tends to reserve the SV name for its V12 models, while the V10s get the Superleggera moniker. However, the Blancpain decal on the door could suggest a relationship with either the GT3 or possibly the Super Trofeo racers. Since both of them are rear-wheel drive, this could be some confirmation for that rumored version of the road car.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.