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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Lamborghini Centenario blows our minds with 760 horsepower

Every time we think Lamborghini couldn't go more extreme, it goes and outdoes itself again. Take this latest supercar for example. Called the Centenario, it celebrates what would have been Ferruccio Lamborghini's hundredth birthday (were he still alive today). It's essentially an Aventador underneath, but with more visually arresting bodywork and even more impressive specs. Like the Aventador, the Centenario is built around a carbon monocoque with a V12 engine bolted to the back. Only instead of the Aventador's 700 metric horsepower or the Aventador SV's 750, the Centenario packs 770 – equivalent to 760 hp by US standards. That's enough to propel it to 62 miles per hour in 2.8 seconds and on to a top speed in excess of 217 mph. To keep all that power and pace in check, Lamborghini fitted the Centenario with carbon-ceramic brakes and magnetorheological dampers. It also packs a four-wheel steering system like the one you'd find on the Porsche 911 GT3 or Ferrari F12 TdF to help keep it stable at speed and nimble under cornering. The unique Independent Shifting Rod transmission carries over from the Aventador, but as you can see, the Centenario strikes an even more aggressive profile than its (relatively) more commonplace stablemate. View 19 Photos The bodywork is all fresh, with more vents and ducts than an air conditioner factory and – dare we say – more visual aggression than anything Sant'Agata has made to date... save for maybe the Veneno. Just check out those enormous intakes aft of the doors, for crying out loud. Also, check out the DTM-size rear diffuser, or the old-school air extractors in the bonnet that somehow still leave room for a pair of helmets in the luggage compartment. The whole thing is longer than the Aventador, and sits lower to the ground. Think of its relationship to the Aventador as the Reventon was to the Murcielago and you'll be on the right track. This particular example is rendered in exposed carbon fiber, but each will be made to the customer's specifications. Now before you go picturing yourself as one of those customers, we should point out that Lamborghini will only make 40 examples – 20 coupes and 20 more roadsters – and all of them have already been sold at a price of 1.75 million euros (before taxes), which works out to about $1.9 million at current exchange rates.

Lamborghini Urus ST-X due out in 2020, hybrid with boost mode still on the way

LAS VEGAS — Lamborghini will expand the Urus range by taking it in two completely different directions. The SUV will go racing by the end of 2020, and it will gain a gasoline-electric hybrid powertrain. Autoblog sat down with Maurizio Reggiani, the head of the Italian firm's research and development department, at CES to get the latest on both projects. An updated variant of the track-bound Urus ST-X concept (pictured) made its debut in 2019. Development work is ongoing in the automaker's Squadra Corsa department, Reggiani told us, and the model is scheduled to appear during the 2020 Lamborghini Super Trofeo World Final taking place in Misano, Italy, Oct. 31 to Nov. 1. "There will be a demo race where we'll present the format," Reggiani said. Meanwhile, another team is busily developing the plug-in hybrid variant of the Urus. It's a relatively straightforward process, because the model's platform was designed with electrification in mind, and the other models built on it (including the Porsche Cayenne and the Bentley Bentayga) are already available with hybrid power. The trick is figuring out what Lamborghini can bring to the table to differentiate itself from its sister brands. "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform," Reggiani said. While he stopped short of revealing what his team has decided, and he didn't share the model's unveiling date, he told us the driving mode selected will have a big effect on how the plug-in hybrid system dispenses electricity.  "We have seven different driving modes in the Urus, and what will be important is that every driving mode use electric power in a different way." Pressed for details, he singled out a "boost-oriented mode" created for maximum performance and an efficiency-focused mode that puts fuel economy front and center. Lamborghini is also taking its supercars into hybrid territory. We already know the Aventador's successor will offer a gasoline-electric powertrain, but the system won't be related to the one fitted to the Urus. Making a hybrid supercar is far more challenging than putting the system in an SUV, due to weight and packaging constraints, and going entirely electric would be even more difficult. Reggiani asserts the technology isn't ready yet. "When you drive a super-sport car, you want to have the freedom to do what you want.