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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Watch an Aventador, Viper and LFA play the songs of their people

Our friends at Road & Track recently stopped by Cars and Coffee in Irvine, California, with the 2013 SRT Viper and found themselves a place to park between a Lamborghini Aventador and a Lexus LFA. Those machines might as well be the three musketeers of ludicrous exhaust notes, and rather than keep those 24 raging cylinders muffled, R&T set about conducting an orchestra of internal combustion. On seeing these three lined up, we were more than prepared to call the Viper victorious when it came to tickling our ear drums, but the latest domestic V10 sounds down right civilized in this company.
If we're picking favorites, we have to say the LFA takes the cake. There's something about the noise of a street-legal V10 that can wrap it's tachometer all the way to 9,000 rpm that turns our knees to quivering dollops of jelly. Check out the clip below for a listen. We shouldn't need to tell you to get frisky with the volume.

The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.