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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Autoblog's exclusive Lamborghini Aventador SV Roadster photo shoot

Sometimes it just takes a few little tweaks to transform something from good to great, and that's definitely what Lamborghini's stylists manage to do with the Aventador LP750-4 SuperVeloce Roadster. While there's no question that the Aventador SV coupe is an amazing machine, slicking off the roof for the newest version is the perfect bit of tailoring to create something truly bonkers. Why are we talking about it again? Following the roadster's debut in Monterey, we arranged a date with the car and our photographer extraordinaire, Drew Phillips. The result is the absolutely magnificent gallery of photos you see above, that you're definitely going to want to view in high resolution. The engineers at Lamborghini HQ in Sant'Agata Bolognese, Italy, had a pretty easy job when the time came to the Aventador SV droptop because it carries over all the special parts from the coupe. Still, buyers have no reason to be disappointed with the 6.5-liter V12 making 740 horsepower (750 in metric ponies) and offering a screaming, 8,500 rpm redline. The seven-speed gearbox and all-wheel-drive system zaps the convertible to 60 miles per hour in less than three seconds and to a top speed of over 217 mph. Weight also falls by 110 pounds compared to the standard roadster to tip the scales at 3,472 pounds – some 110 pounds more than the SV coupe. It's the razor-sharp styling that really makes the SV Roadster a showstopper, through. The droptop still wears the coupe's carbon-fiber body panels but somehow makes them look even better. The key is removing the two top sections to create a small break in the roofline, and that little change is enough to accentuate the rear's curvy hips. The side-mounted intakes look big enough to carry extra passengers in a pinch. Removing the roof and reshaping the rear emphasizes the nacelles running behind the seats even more. These elements are somewhat visible on the SV coupe, but the engine cover largely hides them. Here, the angular shapes are brashly obvious and look directly inspired by an F-117 stealth jet. To make things even better for the driver, the rear window can be lowered to fully open the cabin to nature. The first deliveries to customers don't start until early next year, and the $530,075 starting price makes it about $37,000 more expensive than the SV coupe. Lamborghini likely doesn't have to worry about finding buyers for this beautiful machine, and production is limited to 500 units, 100 fewer than the hardtop.

Lamborghini still working on SUV, no decision yet

If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said. "We are working on it, but there is no decision taken," he told Autoblog in an interview in April. The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts. Lamborghini has flirted with several kinds of vehicles in recent years that could add to its volume and customer base, including the hybrid Asterion revealed at the Paris Motor Show last year, and the Estoque sedan that debuted in Paris in 2008. It also showed the Urus SUV prototype at the Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the Urus even had sales projections of 3,000 per year – the project's future has remained uncertain to enthusiasts. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet," Winkelmann said. And therefore this is a car which is more likely." While Lamborghini has focused on building high-powered, carbon-fiber intense supercars lately, it has also produced iconic grand tourers, like the Espada and 350GT. And of course, it once made an SUV, the LM002, from 1986-1993. The potential new SUV, however, would be different than the Rambo Lambo. The Urus had a contemporary design – more Porsche Macan or Cayenne than military grade – and it would appeal to Lamborghini owners that also have an SUV in their garage. It would also add significant volume for the company, which delivered 2,530 cars in 2014. The SUV offers Lamborghini a logical platform for a hybrid system. "Due to packaging, due to the weight of the entire vehicle, it's more likely that the hybridization is getting in place," Winkelmann said. "It's less a car which is about absolute performance. So this could be an opportunity." Put it all together and it seems likely a hybrid SUV is in Lamborghini's future. We're just not sure when. Related Video: