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Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

Lamborghini sold a record 3,245 supercars last year

Lamborghini sold 3,245 vehicles last year. That figure represents new record for the Italian automaker, which moved more supercars in 2015 than it has in any of its past 53 years in business. And that number only stands to grow in the coming years. This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year. Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future. Related Video: AUTOMOBILI LAMBORGHINI: 150 NEW JOBS IN 2015 FOR THE URUS PROJECT WITH FURTHER HIRINGS TO FOLLOW IN 2016 Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees. More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce.

Autoblog's exclusive Lamborghini Aventador SV Roadster photo shoot

Sometimes it just takes a few little tweaks to transform something from good to great, and that's definitely what Lamborghini's stylists manage to do with the Aventador LP750-4 SuperVeloce Roadster. While there's no question that the Aventador SV coupe is an amazing machine, slicking off the roof for the newest version is the perfect bit of tailoring to create something truly bonkers. Why are we talking about it again? Following the roadster's debut in Monterey, we arranged a date with the car and our photographer extraordinaire, Drew Phillips. The result is the absolutely magnificent gallery of photos you see above, that you're definitely going to want to view in high resolution. The engineers at Lamborghini HQ in Sant'Agata Bolognese, Italy, had a pretty easy job when the time came to the Aventador SV droptop because it carries over all the special parts from the coupe. Still, buyers have no reason to be disappointed with the 6.5-liter V12 making 740 horsepower (750 in metric ponies) and offering a screaming, 8,500 rpm redline. The seven-speed gearbox and all-wheel-drive system zaps the convertible to 60 miles per hour in less than three seconds and to a top speed of over 217 mph. Weight also falls by 110 pounds compared to the standard roadster to tip the scales at 3,472 pounds – some 110 pounds more than the SV coupe. It's the razor-sharp styling that really makes the SV Roadster a showstopper, through. The droptop still wears the coupe's carbon-fiber body panels but somehow makes them look even better. The key is removing the two top sections to create a small break in the roofline, and that little change is enough to accentuate the rear's curvy hips. The side-mounted intakes look big enough to carry extra passengers in a pinch. Removing the roof and reshaping the rear emphasizes the nacelles running behind the seats even more. These elements are somewhat visible on the SV coupe, but the engine cover largely hides them. Here, the angular shapes are brashly obvious and look directly inspired by an F-117 stealth jet. To make things even better for the driver, the rear window can be lowered to fully open the cabin to nature. The first deliveries to customers don't start until early next year, and the $530,075 starting price makes it about $37,000 more expensive than the SV coupe. Lamborghini likely doesn't have to worry about finding buyers for this beautiful machine, and production is limited to 500 units, 100 fewer than the hardtop.