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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

Lamborghini officially reveals new Veneno Roadster

Sexy or vulgar - whatever you thought of the Veneno which Lamborghini unveiled at the Geneva Motor Show this past March, it didn't much matter. Because by the time we saw it, all three examples were already bought and paid for... at the equivalent of $3.9 million each. But if you had that much cash burning a hole in your pocket and lamented missing out on the opportunity to put one in your driveway, we've got good news, because Lamborghini has just confirmed another nine examples to be built. Only this time, it's got no roof.
Now officially confirmed after leaking out the other day, the Lamborghini Veneno Roadster features the same radical styling, extreme competition-derived aerodynamics, carbon-intensive construction and twelve-cylinder powertrain as the coupe that proceeded it and which we enjoyed photographing for your viewing pleasure just last month. The principal difference, of course, is the open-air cockpit, which offers no protection from the elements whatsoever: no fabric umbrella contraption, no removable glass or metal panel, nothing to get between your dome and the air rushing by at 220 miles per hour. That's the same top speed as the coupe, while the 0-62 run takes just a fraction of a second longer at 2.9 seconds. But we doubt you'd notice the difference with that 6.5-liter V12 revving just behind your ears.
It's the same engine and seven-speed ISR gearbox that powers the Aventador, only tuned up to 750 horsepower for the Veneno. And it should have more power, because at 3.3 million euros (about $4.5 million, give or take a Gallardo), the Veneno Roadster isn't just $600,000 more expensive than the Veneno coupe, it's also more than ten times the price of an Aventador. Still with us? You can scope out all the details in the press release below and browse through the photos in the gallery above for a closer look.

Tour Lamborghini museum with Google Street View

If you find yourself in northern Italy with some spare time on your hands, we could think of few places better to spend it than the Lamborghini Museum in Sant'Agata. The 16,000-square-foot facility houses what is surely the most magnificent collections of Raging Bulls in the world on two levels of glassed-in floorspace. But if your travel plans won't be taking you to Bologna, Lamborghini has teamed up with Google to provide the next best thing.
Now all you've got to do to get a closer look at the Lamborghini Museum is open another tab in your web browser and head over to Google Maps (or fire up the Google Maps app on your smartphone or tablet) to see the whole museum in Street View. There you'll find everything from production models like the Miura, Countach, Diablo and Murcielago to limited-production rarities like the Reventon and Sesto Elemento, prototypes like the Estoque and Zagato Canto, a Gallardo highway patrol car and a handful of Lamborghini-powered F1 cars, like Nicola Larini's 1991 Modena 291.
You can even get into a few of them, which the museum's curators aren't likely to let you do in person. So whether you're at home, at the office or in Sant'Agata Bolognese, it's there for you to check out on Google Street View. Short of that, you can scope out a few screen shots in the gallery above and the details in the press release below.