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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini restores ultra-rare one-off Miura SVR

This is the one-of-one Lamborghini Miura SVR. It's a racing development of the already rare Miura SVJ, and its 19-month factory restoration has just been completed. It could very well be the most desirable Miura ever built. The SVR is one of 763 Lamborghini Miuras built by the factory between 1966 and 1972. In addition to "regular" Miuras, there was a limited-number run of "Jota" specification cars, or SVJs, developed by factory test driver Bob Wallace. The specific car here was originally a green Miura S with the chassis number #3781, built in 1968 and displayed at the Turin Motor Show. In 1974, it was acquired by a German customer, who brought it back to the factory to be reborn for the first time. During that 18-month rebuild, it was converted into special, created-for-the-occasion SVR spec, a notch above the vaunted 440-horsepower SVJ cars. In 1978, #3781 was sold to Japan, where it became an actual hero car, making it into manga comics and serving as a basis for toymaker Kyosho's SVR model car line. It certainly takes something for a single car to be so breathtaking that it creates its own niche and following. After 40 years, the SVR was deemed to need restoration, and it arrived to the factory already in pieces. It wasn't a rotten shell, as it was sold as a complete car in Japan in 2015; however, the gold leather interior seen in this Petrolicious post didn't make it to 2018. The head of Lamborghini's factory restoration division Polo Storico, Paolo Gabrielli, says that the factory wasn't really able to use the same approach as Polo Storico restorations usually require. "The original production sheet wasn't of much help, as we relied mostly on the specifications from the 1974 modifications," said Gabrielli. The only ways where the restored SVR differs from the original 1974 build is that it now has 4-point safety belts, better racing seats and a removable roll bar, as the car sees race track use and these modifications were requested by the car's current owner for safety's sake. Now that it's finally finished, #3781 was shown at the Nakayama Circuit in Japan. Related Video:

Lamborghini Urus ST-X due out in 2020, hybrid with boost mode still on the way

LAS VEGAS — Lamborghini will expand the Urus range by taking it in two completely different directions. The SUV will go racing by the end of 2020, and it will gain a gasoline-electric hybrid powertrain. Autoblog sat down with Maurizio Reggiani, the head of the Italian firm's research and development department, at CES to get the latest on both projects. An updated variant of the track-bound Urus ST-X concept (pictured) made its debut in 2019. Development work is ongoing in the automaker's Squadra Corsa department, Reggiani told us, and the model is scheduled to appear during the 2020 Lamborghini Super Trofeo World Final taking place in Misano, Italy, Oct. 31 to Nov. 1. "There will be a demo race where we'll present the format," Reggiani said. Meanwhile, another team is busily developing the plug-in hybrid variant of the Urus. It's a relatively straightforward process, because the model's platform was designed with electrification in mind, and the other models built on it (including the Porsche Cayenne and the Bentley Bentayga) are already available with hybrid power. The trick is figuring out what Lamborghini can bring to the table to differentiate itself from its sister brands. "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform," Reggiani said. While he stopped short of revealing what his team has decided, and he didn't share the model's unveiling date, he told us the driving mode selected will have a big effect on how the plug-in hybrid system dispenses electricity.  "We have seven different driving modes in the Urus, and what will be important is that every driving mode use electric power in a different way." Pressed for details, he singled out a "boost-oriented mode" created for maximum performance and an efficiency-focused mode that puts fuel economy front and center. Lamborghini is also taking its supercars into hybrid territory. We already know the Aventador's successor will offer a gasoline-electric powertrain, but the system won't be related to the one fitted to the Urus. Making a hybrid supercar is far more challenging than putting the system in an SUV, due to weight and packaging constraints, and going entirely electric would be even more difficult. Reggiani asserts the technology isn't ready yet. "When you drive a super-sport car, you want to have the freedom to do what you want.