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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini Huracan Performante is getting a drop-top version

If you just released a specialized, lightweight track weapon with fancy active aerodynamics, what would you do next? If you said chop the car's top off, you must work for Lamborghini, because that's just what the company is doing to its Huracan Performante. Our spy photographer has caught roadster versions of the ultimate Huracan out during testing. The car looks pretty much as you would expect. The lower body work from the front bumper back is all effectively carry-over from the coupe. The rear wing looks to have the same shape and functionality, too. Where things really change is with the engine cover. Like the normal Huracan roadster, the Performante loses the glass engine cover in favor of an opaque cover and a hard tonneau for the top. The engine cover features larger vents at the base of the wing's pedestals, and they appear to have large scoops at the other end. In addition to the new engine cover, this Performante roadster has different wheels which seem to be taken from the standard model. However, these will likely be swapped for the coupe's mesh-style wheels. A close examination shows that the wheels are shod in Pirelli P Zero Corsas that are probably the same compound as the standard tires for the Performante coupe. While this won't be the first time Lamborghini has built a roadster out of its high-performance entry-level sports car, the decision to turn the new Performante into one seems a little strange considering the effort to lighten it and endow it with magical aero. Even more so when the result is a car that Lamborghini claims laps the Nurburgring faster than the bonkers Porsche 918 Spyder. It feels like a step backwards to add a retractable top that probably weighs more and messes with the aerodynamics. But then, Lamborghinis are known mostly for being flashy and fast, and this Performante convertible will fill both criteria with ease. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: