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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Stop everything, and appreciate the Lamborghini Miura's mechanical beauty

Everybody knows the Lamborghini Miura is one of the greatest automotive designs of all time. It's also known that the Miura's V12 heart is one of the greatest powertrains of all time. But there's more to a car than just the body and the engine. Celebrating the intricacies of manufacturing, Artist Fabian Oefner took his disintegrating cars series to new heights by using a real 1972 Miura SV to create stunning photos of the remarkable internals of the historic Lamborghini. In the past, Oefner has created fantastic museum-quality images by using scale model cars and suspending their parts to look like explosions of mechanical goodness. This Miura, however, is the real deal. A collector and friend contacted Oefner to suggest that a full restoration of the car would be a perfect opportunity to photograph the vehicle and create a life-sized version of his Disintegrating Cars series. The results are absolutely breathtaking. The original idea of the series was an exploration of time and reality. Oefner takes each part and suspends it from above to create an exposed three-dimensional examination of the car. Using a real vehicle, however, was a much different process. Creating his work in his studio was a calming and centering process for Oefner, whereas working on a real Lamborghini was much more time-sensitive and much more involved, with several mechanics working on the car. Such a complicated and involved procedure created a special bond between artist and subject. "At the end of the process, you know every single detail," Oefner said in the video above. "It's more like it's a person, if you want to say so. Every time I see the car, it's like, 'Oh, I know you!'" The art, which took two years of work and photography in the Sant`Agatha Lamborghini factory, allows enthusiasts to know the car better, too, as the final product uses 1,500 parts. See more detailed photos of the art and the work on Fabien Oefner's portfolio site. News Source: Fabien Oefner, Lamborghini Design/Style Lamborghini Coupe Performance Supercars Classics Videos lamborghini miura

Lamborghini driver can't shoot the gap in London

It may be difficult to see a nearly $500,000 car wrecked because of hot-shot driving on narrow streets, but a new video of a Lamborghini Aventador crash in one of London's poshest zip codes over the weekend has to be seen to be believed.
The accident occurred Sunday and left Sloane Street in London's ritzy Chelsea district littered with equally ritzy matte black body parts. A fan of the supercar enthusiast Shmee150 submitted footage of the devastating wreck to his YouTube channel, and Shmee kindly turned around and offered it to Autoblog. In the video, the Lamborghini's tires momentarily lift off the pavement as the driver fails in an attempt to squeeze in-between what looks to be a turning Mazda Demio and parked cars including a Nissan Qashqai and a BMW 3 Series.
This enigmatic matte black Lamborghini has popped up on YouTube in the past, shooting flames from its exhaust and causing a ruckus on London streets, The Telegraph reports. No one was arrested at the crash and there are no charges pending at this time. Hopefully, even without legal ramifications, this driver has learned the lesson every morning commuter on London's Tube knows; mind the gap.