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Watch the Lamborghini Egoista fire up on stage

Seeing the wild Lamborghini Egoista is one thing, but hearing the single-seat concept car fire to life in all its glory is something entirely different. Visitors at the Lamborghini 50th anniversary celebration in Sant' Agata got that rare opportunity when the Egoista made its presence felt. Nothing says, "I have arrived" quite like a 5.2-liter V10 barking at the crowd. It may not be the prettiest belle at the ball, but it has the pipes to make even the most jaded among us weak in the knees.
You can catch the clip of the machine firing up in the brief (and sadly shaky) video below. We've also included a more polished video recap from the anniversary celebration. Something tells us you don't need a reason to spend a few minutes watching classic Lamborghini models prancing through Italy. You're welcome.

London police joyride in Lamborghini Huracan

A pair of Metropolitan London police officers are in hot water after they questionably impounded a Lamborghini Huracan earlier this summer. Oh, and they took it for a joyride. The stop, pictured above, occurred on June 2. The Huracan belongs to a rental car company was pulled over for having no insurance near Heathrow Airport. In Britain, police use a national database to run license plates to see if a car is insured. London-based City Supercars had recently updated the insurance on the $260,000-Lambo. However, there was a lag before the information was uploaded to the database. When manager Erwyn Mackee tried to explain the situation on the phone, the police weren't interested. "The officer was just being unreasonable and out of hand on the phone to me, and I was just trying to explain the facts calmly. He was just off his head, completely bonkers - it was very frustrating," Mackee told the Telegraph. So the Lambo was seized. But police decided to have a little fun with the car before sending it to an impound lot. Mackee checked the traffic-tracking software in the Huracan and found that officers were having a blast with their new prize. At one point, they hit 63 miles per hour in a 30-mph zone. Mackee called Met police out on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mackee, who is also a lawyer, told the Telegraph that the problem has been resolved amicably. Scotland Yard was embarrassed by the incident and punished the officers involved. One officer received three points on his license while the other was subject to management action. Related Video:

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: