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Drive shows how Lamborghini LP750-4 SV hits 217 mph

No matter how you look at it, the Lamborghini Aventador LP750-4 SV is an absolutely astonishing automobile. Imagining more performance than the standard Aventador is difficult by itself, but company's engineers are able to boost power by almost 50 horsepower to 740 ponies, and copious carbon fiber body parts trim 110 pounds from the scales. We also already know that this limited model offers the spectacular ability to race around the Nurburgring in just less than seven minutes. Now in a sponsored video about Lambo, the brand's research and development boss Maurizio Reggiani is poetically telling Drive what goes into crafting such a special machine. According to Reggiani, the whole point of the SV is to make any driver feel like a hero behind the wheel. The model's abilities should let a person reach their own limits well before the coupe ever nears its own. That massive performance envelope then pushes the coupe's owners to keep getting better. While Reggiani beautifully expresses the passion behind engineering the Aventador SV, the real thrill in this clip is seeing and hearing the coupe snake around the Catalunya circuit. The 6.5-liter V12 makes a symphony of exquisite sounds around the Spanish track. Best of all, the closer the revs get to the 8,500-rpm redline the more that the engine lets out that rapturous wail. This is a video where you should turn the volume up and enjoy.

Lamborghini Aventador SV Roadster will debut in Monterey

While the Monterey Car Week and Pebble Beach Concours d'Elegance remain a brilliant place to watch cars (and people), it just wouldn't be the same if some of the world's finest automakers didn't bring something new to the affair. Lamborghini will take center stage in the lead up to this year's Concours, unveiling the all-new Aventador LP 750-4 Superveloce Roadster at The Quail on Friday, August 14. While normally we'd say that details are scarce, the truth is, we expect the Aventador SV Roadster to simply mimic the standard SV hardtop. That should mean a screaming, 740-horsepower V12, a sub-three-second sprint to 60 miles per hour, a 200-mph-plus top speed, and a price tag in excess of half a million dollars. The SV Roadster will be limited to just 500 units, making it rare even among the ultra-pricey world of Lamborghini. Look for much more on the SV Roadster when it makes its debut next week at The Quail, in sunny California. Until then, scroll down for Lambo's brief press release. Related Video: Sant'Agata Bolognese 7th August 2015 – Automobili Lamborghini will present the global unveiling of the Aventador LP 750-4 Superveloce Roadster during a press conference at "The Quail, A Motorsports Gathering" on Friday, August 14 at 10 a.m. Following the sold-out coupe, Lamborghini will offer a more exclusive option for customers seeking the performance associated with the Superveloce moniker and the joy of open cockpit driving. Representing a true expression of super sports car purity, the Aventador LP 750-4 Superveloce Roadster is limited to a 500-unit production run. Further details about pricing, dealer delivery and specifications will be released in conjunction with the official debut.

Lamborghini Hurac?n gets an official trailer

In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video - a man, a car, a storm, a hot dispatcher with a headset - but it's not like we need much enticement to spend time with the new junior bull. In fact, senior editor Seyth Miersma spent some time drooling all over the thing this week.
The Geneva Motor Show unveiling of the 610-horsepower coupe will be live streamed on March 4. We'll be there with cameras on burst mode, but until then there's the video below, the configurator, our Deep Dive, and the mini site to enjoy.