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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Tourist in Dubai nets more than $47,000 in speeding fines in four hours

Before I went to Dubai last fall, I imagined a sea of supercars running rampant with few repercussions. I couldn't have been more wrong (at least when it comes to the repercussions bit). Speed cameras in Dubai are no joke. The drivers, though occasionally erratic, steadfastly follow speed limits. And the penalties for breaking the law in the United Arab Emirates are quite severe. Apparently, a 25-year-old British tourist was expecting more freedom when he racked up more than $47,000 in fines in a rented Lamborghini Huracan in fewer than four hours. The list of fines is impressive in its own way. All the infractions occurred between 2:31 a.m. and 6:26 a.m. on July 31, the day after he rented the car. He was caught driving between 78 and 143 mph on two stretches of road — 32 times on Sheikh Zayed Road and once on Garn Al Sabkha Road. That's nearly twice the legal limit in some areas. Several of the fines were fewer than two minutes apart. Once, he managed to rack up two fines in under a minute. Rather than waiting for a ticket in the mail, the fines were immediately sent to the registered owner, in this case Saeed Ali Rent a Car. The tourist paid just over $1,600 to rent the Lamborghini for two days. He left his passport with the rental agency as a guarantee. The tourist listed his address as a hotel. Because there's a disagreement over who pays the fees, according to The National, he's still in possession of the car, and the rental agency has his passport. The rental company doesn't want to take the car back because it knows it will be stuck with the bill to get it out of impound. The impound fees totaled more than $27,000, more than the cost of the speeding fines themselves. The rental company filed a motion for a travel ban, but it was denied. It has since contacted the British embassy, letting the embassy know that the passport is in their possession in case the tourist claims it's lost. One way or the other, someone is going to have to pay. Related Video:

'Drive' the new Lamborghini Hurac?n today

Unless you're a captain of industry, a professional athlete or some kind of thickly bankrolled celebrity, there's a pretty good chance that you're not going to be amongst the lucky first owners of the upcoming Lamborghini Huracán LP 610-4 supercar. We can commiserate, as just the though of slipping behind the wheel of the Gallardo-replacing monster, and gunning the 610-horsepower V10 engine is enough to get our hearts racing.
It's a kindly gesture on the part of Lamborghini then, to put together this little Huracán driving simulator for us 99-percenters. Perhaps not the very last word in graphical presentation or life-like physics engines, the sim is nevertheless a cool diversion for a flash-based driving game. If you're like us, you'll need a few laps to get acquainted with the brutish steering controls, but we trust you'll catch on. Last one around the test track buys the first round of grappa at happy hour.