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Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

World's most expensive model car will be wrapped in thin gold sheet [w/video]

A couple of years ago, we featured a car that had a body made out of carbon fiber and an interior and wheels fashioned from gold and platinum and lined with diamonds. The price for that supercar, based on the Lamborghini Aventador, was a staggering $4.7 million. The hook: it was a 1/8-scale model! The man behind that model, Robert Gülpen, is at it again, and will offer for sale at an auction house another baby Aventador, but this one is wrapped in gold and will command a price of at least $7.5 million - making it the most-expensive model car in the world. Compare the model's price with that of the real thing - $397,500 - which means you could have 18 real Aventador coupes (!) for the price of the gold-wrapped model.
The car's details are even more impressive than the last model Gülpen produced, starting with the gold wrap. After baking the carbon-fiber model at a high temperature and under pressure, the body is wrapped in a gold sheet that's 1/1,000-mm thin. The resultant effect allows one to admire the gold hue, but the wrap is so thin that the carbon-fiber weave is plainly visible. The interior is lined with high-carat gemstones and the wheels are cast in gold and platinum, just like the last model. The doors open and close, the wheels turn and, while the engine looks like a smaller version of the V12 found in the full-size car, it does not function.
The materials used in the build are valued at $2.6 million, so what the buyer is paying for is the work behind putting the model together. The car will be mounted inside a bulletproof showcase with a Lamborghini logo made of gold, platinum and gemstones, among other goodies that are included for one well-heeled buyer.

Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives