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Lamborghini sold a record 3,245 supercars last year

Lamborghini sold 3,245 vehicles last year. That figure represents new record for the Italian automaker, which moved more supercars in 2015 than it has in any of its past 53 years in business. And that number only stands to grow in the coming years. This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year. Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future. Related Video: AUTOMOBILI LAMBORGHINI: 150 NEW JOBS IN 2015 FOR THE URUS PROJECT WITH FURTHER HIRINGS TO FOLLOW IN 2016 Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees. More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce.

Lamborghini's next limited-edition experimental supercar coming soon

Lamborghini plans to release a very limited-edition supercar, which is at the time of writing still unnamed. As the company's R&D director Maurizio Reggiani said to CarAdvice in an interview, "Soon we will present to our most important customers a new version of what we call a one-off." By "one-off," Reggiani says the company means a short run of experimental cars created to showcase a new design direction and to introduce new technology, like the Lamborghini Centenario did. Call the resulting supercar a sellable concept car, if you will. In the Centenario, Lamborghini brought out rear-wheel steering. The new car would show the design direction of the Aventador's eventual replacement. What's more, Reggiani expects the upcoming car to be sold out by the time it is announced, just as the Reventon and its roadster version, the Veneno and the Sesto Elemento did. " We will announce it with our loyal customers that wait for this, we don't need to do more, we arrive at the motor show and the production is already sold out." CarAdvice deduces that the new car will be announced at the Geneva Motor Show next March, where Lamborghini will also show the new Urus – which will break cover in December. It will be a plug-in hybrid with a twin-turbo V8 engine. When Reggiani discussed the Urus with Autocar in December, he said that Lamborghini will keep turbocharging out of its supercars; the Urus needs the grunt that turbos provide, but the supercars will need the responsiveness of a naturally aspirated engine. Whether the "one-off" series car will still be naturally aspirated remains to be seen.Related Video:

2019 Lamborghini Urus Track Drive Review | The banshee from Sant'Agata

PALM SPRINGS, Calif. — The Lamborghini Urus is a strange beast. It's generally shaped like a modern Lamborghini, a thick wedge with knife-edged angles, but its four-door form brings a practicality that no previous Lamborghini could match. Not even the iconic LM002, a thinly veneered military vehicle more similar to the classic Steyr-Daimler-Puch Gelandewagen than the Urus, which is a crossover and fundamentally meant to appeal to a much broader audience. We flew to California at the height of snowbird season to drive this $200,000 SUV. We wanted to focus on the wonderful weather and Urus' abilities on the track rather than debating whether or not it truly is a product of Sant'Agata Bolognese. Models like this attract new customers to the brand, and the company expects the Urus to double sales. To succeed, it needs to have the sex appeal and performance to back up the Lamborghini name, not necessarily be a direct link to the Huracan or Avendator. There's a Volkswagen Group feel to the whole design, discernable even under the camouflage of hexagonal shapes. That's no surprise, as the Urus rides on the same platform as the Audi Q8, Bentley Bentayga and Porsche Cayenne. The hardpoints can't change, and the sharp lines remind you more than a little of the Q8. And the 4.0-liter twin-turbo V8's exhaust note betrays the Urus' German roots, too. The engine – again shared with other VW products – sounds beefy and mean, but doesn't sing quite the same sweet tune you expect from an Italian performance car, especially when your foot is nailed to the floor. The Urus' interior, too, has a distinct Audi aura. The leather is fantastic, especially in saddle brown like our main test vehicle, but the digital instrument cluster is lifted straight from Audi, as are the steering wheel, window and lock switches, infotainment system and more. It's mostly quality stuff, but it feels like pieces from a parts-bin when some of the touch points on a $200,000 SUV are the same as a $35,000 sedan. It's also a problem that the Porsche Cayenne and Bentley Bentayga don't have. The things Porsche and Bentley could change — gauges, switches, lock buttons and more — they did change. Those two feel like more distinct products and less like a different wrapper on the same candy bar. It feels like Lamborghini skimped on some of the details. Look, Audi makes great stuff, but it makes the Urus feel less special. But on the track, you move the Urus around like you're swinging a sledgehammer.