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Translogic 152: Lamborghini Huracan LP 610-4

Translogic host Jonathon Buckley heads to Circuito Ascari in Ronda, Spain to check the tech on the all-new Lamborghini Huracán LP 610-4. For this Lamborghini, good things comes in threes: three driving modes, three gyroscopes and three accelerometers. Can all this technology combine with a 610-horsepower V10 to help Huracán surpass its predecessor, Lamborghini's best-selling Gallardo? Watch now to find out.

Lamborghini Aventador SV Jota spied with Huracan Performante styling

The Lamborghini Aventador S is Sant'Agata's current king. It's 6.5-liter V12 churns out 730 horsepower and 509 pound feet of torque. It has a top speed of more than 200 mph. Its looks put anything to come out of Wayne Enterprises to shame in the best possible way. But as the Lamborghini Huracan Performante showed us, there's always room for more. Just take a look at these new spy shots of the upcoming Aventador SV Jota. We don't have many details, but the car certainly looks the business. The most obvious upgrade is the fixed rear wing, but look closer and you can see that Lamborghini has redone the entire car's bodywork. There's a new front splitter, new side skirts and a new rear diffuser. Even the air intakes on the side look a little larger than those on the Aventador S. The exhaust outlets have been moved upward and appear to be an evolution of a prototype we saw last fall. Everything else is speculation. Expect some active aero similar to the trick system on the Huracan Performante. Expect even more power from the naturally aspirated V12. The car is still heavily camouflaged, but expect to see a full reveal sometime later this year. Related Video:

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.