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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Transformers: The Last Knight promises a Lamborghini Centenario and lots of explosions

The director of the Transformers series, Michael Bay, took to Twitter to reveal the trailer for the latest installment, Transformers: The Last Knight. Based on the trailer, it looks like the film will likely deliver everything Transformers fans of the series enjoy, including big explosions, big robots, and most interesting for us, cool cars. Although this particular trailer is a little light on the car action, careful examination reveals some nifty machines. There will be at least a few massive International trucks painted in drab military colors. We also spotted a new Mustang in police livery. The most exciting ride we spotted, though, is a Lamborghini Centenario – the $2.5 million limited-run supercar – tearing through what looks like London. Bumblebee also makes an appearance, though not in his custom Camaro form. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Speaking of Bumblebee, it looks like he, and pretty much everyone else in the film, is going to have a rough time. The trailer shows that Earth is without Optimus Prime now, and his body is shown floating through space. In the meantime, some object has come to Earth, and it appears to have started a fairly massive war between humanity and, we're guessing, the Decepticons. Optimus Prime does eventually return, but he seems to have become an enemy, and is fighting Bumblebee at the end of the trailer. However, the leader of the Autobots going bad is probably the least confusing part of the trailer, as it starts showing knights fighting a dragon, and then segues into clips of Nazi Germany, all before actually getting to the present day. We should get some answers when the film hits theaters on June 23, 2017. Related Video: News Source: Michael Bay / Twitter via VarietyImage Credit: Paramount Pictures / YouTube Celebrities TV/Movies Lamborghini Coupe Supercars Videos movie trailer lamborghini centenario

Jon Olsson drives his Lambo up a glacier because why not?

The latest stunt by Jon Olsson has no particular purpose, but we love it just the same. Olsson, a former ski racer, always has a neat car with an equipment carrier stuck on top, and in this video he puts his customized rear-drive Lamborghini Murcielago LP 640 to work at Fonna Glacier Ski Resort in Norway. Makse sense to us. As he says in the short video, the aim is to have fun. He drives the Lambo up the Norwegian glacier aided by monster rear tires with some frightening studs, and then he makes things a little more interesting by creating a giant giant slalom course for the car. Olsson even clips the gates with the mirrors and front tires as he makes the turns, like you would on skis (except replace mirrors with pole guards and tires with skis). Snow is sprayed, there's lots of V12 revving, and it's all beautifully shot. It looks like he accomplished his modest goal. A little more about the car: On his website, Olsson says it took three years to build. One year was wasted by the first guy that offered to build it for free and ended up selling parts off of it to make rent. It then took two years to make things right again and add a carbon-fiber body kit, an IPE exhaust, a suede interior, a carbon steering wheel from a Gallardo, bigger brakes, and convert it to rear-wheel drive. His signature ski box sits on top, supported by a custom rack, and of course the whole car is plastered with logos from Olsson's sponsors, because those winterized supercars cost money, you know? Oh, and Olsson has owned a lot of cars. Mostly Audis and Lamborghinis lately, but his past includes a couple of track-prepped 3 Series and a Mazda B2000. Our kind of dude. Related Video: