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Lamborghini Urus Superveloce on the table, Asterion off

Last year Lamborghini revealed the Asterion concept at the Paris Motor Show, showcasing a new design on the surface and hybrid technology underneath. Months later, the possibility of the Asterion entering production was still reportedly on the table, but at this point the Bolognese automaker has other priorities. The company is in the midst of a massive expansion of its production facilities that will not only see it generating its own power, but also adding a new assembly line to double its output with an entirely new model. That, of course, will take the form of a crossover closely previewed by the Urus concept of 2012. But the initial version might only be the tip of the proverbial iceberg. Although additional body-styles might not suit the Urus as well as it would have the Estoque (had Lamborghini gone with the four-door, front-engined sedan design instead of the crossover), the Urus could lead to a range of engine specs and orientations. "We have more than enough ideas, but it is too early to confirm anything," Lamborghini chief Stephan Winkelmann told Autocar. "All options are possible, and we will work on evaluating them in the run-up to launch. If our customers want to see something, we'll do our best to meet their needs." Considering what Lamborghini has done with its supercars, we could see an even higher-output, more performance-focused version to follow – like the latest Superveloce version of the Aventador (soon to be applied to the Aventador roadster, as well). Theoretically, that could be an Urus SV. Though the Huracan has so far (aside from racing versions) only been shown in its initial form, the preceding Gallardo resulted in more model variants than we'd care to count. In addition to a possible hybrid version, the Urus (or whatever it's ultimately called in production form) could lead to an ultra-luxury version at the other end of the spectrum. What's clear is that the Urus program is going to keep Lamborghini busy for some time to come. And while we're expecting more versions of the Huracan to follow in due course, the possibility of putting the Asterion (or some version thereof) into production as well is apparently off the table for the time being. Considering that by the time it reaches production, it will have been a good six years since the Raging Bull marque first showcased the Urus concept, the Asterion could be kept on the back burner for several more years to come.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Zagato Lamborghini 5-95 successfully aims to be an instant collectible [w/video]

1965 was the first time Zagato and Lamborghini hooked up, when the Milanese coachbuilder created the Lamborghini 3500 GTZ for Marquis Gerino Gerini. There have been several more collaborations since then, the one you see above being the latest: the Lamborghini 5-95, created for collector Albert Spiess and designed to be "a modern collectible" in honor of Zagato's 95th anniversary.
Underneath its Speed Racer curves is a Gallardo LP570-4, its visual mass pushed forward thanks to the striving front fascia and a wind deflector at the bottom of the windshield that lengthens the hood, and a shortened trunk that "reveals the brutality of the mechanical components" in back. Between them are Zagato trademarks like wraparound glass and the double-bubble roof, and the size of the obvious air intakes has been reduced by hiding others in the greenhouse and fixing a center intake above the roof.
The Lamborghini 5-95 is on show at this year's Concorso d'Eleganza Villa d'Este at Lake Como in Switzerland. As for being a collectible, since it's headed straight for Spiess' garage afterward, we'd say they've got that part sealed up. For you non-collectors, there's a short video where you can hear the car fire up and a press release below with a lot more info.