Premium Sound+heated Seats+rear Cam+clear Bonnet+navi+parking Sensors+springs on 2040-cars

Auto blog

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini gives us a peek at its racing arm's next standalone car

Lamborghini's racing division, Squadra Corse, is preparing to unveil its second standalone model. It published a short video that gives us a visual and audible peek at the car, which looks like an evolution of the Huracan. We're not quite sure what the second Squadra Corse car is powered by, and we have no idea what it's called, but we can already tell it will look more menacing than any of Lamborghini's regular-production models. Posted on YouTube, the 32-second video shows enough of the track-bound coupe to whet our appetite. It's considerably wider than the Huracan, much lower, and fitted with a specific body kit that includes vents chiseled into the quarter panels, a huge wing, and an intriguing periscope that presumably channels cooling air to the engine bay. The silhouette and the proportions hint at the Huracan underpinnings, though nothing is official yet and a majority of the exterior parts look newly-developed. The bigger Aventador is near the end of its life cycle, its successor is expected to break cover in the next 12 months, and it already received the Squadra Corse treatment in 2018. Squadra Corse's involvement suggests we're looking at a Lamborghini developed exclusively for track use, and footage of the interior supports this theory. Instead of an instrument cluster, the driver will face a screen that presents key information about the car and its surroundings with a simple, easy-to-read layout. There's a full roll cage, too, and the side windows have been replaced with Plexiglas units to keep weight in check. Lamborghini hasn't announced when it will unveil its Squadra Corse's next new model, but the unveiling will almost certainly take place online. We're guessing production will be strictly limited, and it's not too far-fetched to speculate every build slot will be spoken for by the time we see the car in the metal in spite of a six- or seven-digit price tag. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Veneno supercar celebrates the bull's 50th birthday

While yesterday's and today's leaks of the 2013 Lamborghini Veneno took some of the mystery out of this 50th-anniversary hypercar, the exotic, street-legal racecar is no less exciting. Now with the official announcement, we get more details about what three lucky people on Earth will get to experience.
The Veneno is named after one of the fastest and strongest fighting bulls ever.
As we suspected, the Veneno name follows the Lamborghini tradition of naming its cars after famous fighting bulls, and this new Aventador-based hypercar is named after one of the fastest and strongest fighting bulls ever, a bull that gained recognition back in 1914 for killing a matador. To match its name, the Veneno gets its strength from Lamborghini's 6.5-liter V12 producing 750 horsepower and tops out at 220 miles per hour.