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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Five different Huracans? Lamborghini's thinking about it

Lamborghini will make sure there's a Huracan for every potential (supercar) customer by offering at least five versions over the model's lifetime, including one with even more performance. Company boss Stephan Winkelmann might be on the way out at Lambo, but he opened up to Autocar about the future. Winkelmann confirms that Lamborghini has a more hardcore Huracan under development. "For sure there will be a car that is going in the direction of lighter and faster," he said. Spy shots from earlier this year possibly show the model testing with tweaks to the rear end and camouflage that suggests relocated exhaust pipes. The company also could offer a droptop version of the incredible LP580-2 (pictured above), which we recently drove. The current boss didn't detail other specific versions of the Huracan, but suggested that more variants might be possible. "It could be more than five derivatives over the life cycle. We have a lot of ideas that are already planned, but the more we think, the more things are coming up," he said. Adding more versions of the already popular Huracan could help Lamborghini boost volume further before the release of the Urus around 2018. The company had a sales record in 2014 and was on track for an even better result this year. Related Video:

Low-rider Lamborghinis, motorcycle gangs and Yakuza make Underground Hero a must watch

Japan's Yakuza are some of the most dangerous and feared criminals on the planet, known for a disturbing level of commitment and honor. Just do some research on yubitsume to see what we mean.
Underground Hero: Love To Hate Me is a video from Luke Huxham, that takes a look inside Yakuza car culture, showing that these dangerous criminals aren't all that different from normal enthusiasts when it comes to their cars. Focusing on Shinichi Moroboshi, owner of a modified Lamborghini Diablo and someone we wouldn't be interested in angering, it focuses both on his life in the Yakuza and just what drew him towards the Diablo.
There's also an interesting look at Japan's modding culture, where neon chassis lighting is still alive and well. The effect it has on these cars, mostly from Lamborghini, is actually pretty dramatic, almost classy. The video also focuses on Bosozoku, in this case, Japanese motorcycle gangs. These aren't your Harley-Davidson riding Hell's Angels, rather, these riders lean toward tricked out Hondas and Suzukis (heavily modified cars are also a staple of Bosozoku culture).