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A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Ferruccio Lamborghini's life to be chronicled in new film

A new movie is in the works to chronicle the life and times of Ferruccio Lamborghini. The biopic, currently in development under the working title Lamborghini – the Legend, is being undertaken by Italian-Canadian producer Andrea Iervolino though his studio Ambi Group. Shooting for the film is said to begin in Italy this summer. According to Variety, the film will follow the career of the Lamborghini founder born a century ago, from his start building agricultural tractors, through the manufacturing of military equipment during the Second World War, the establishment of his supercar company in 1963, and on to his passing in 1993. Ferruccio sold both of his companies in 1972, with the automaker passing through several hands (including Chrysler's) before the Volkswagen Group bought it in 1999 – several years after the founder's passing – through its subsidiary Audi. Ferruccio's son Tonino Lamborghini, who runs a designer merchandise company, is reportedly consulting on the film's production. The producer Andrea Iervolino is an Italian filmmaker based in Toronto. He's undertaken a couple of projects with Al Pacino, including the 2004 movie adaptation of Shakespeare's The Merchant of Venice and 2014's The Humbling. He also co-produced this year's Septembers of Shiraz starring Adrien Brody and Salma Hayek. He and the Ambi Group he co-founded with Lady Monika Bacardi currently have several projects in post-production, including a film adaptation of John Steinbeck's novel In Dubious Battle starring James Franco, Bryan Cranston, Ed Harris, and Robert Duval. Ferruccio's nemesis Enzo Ferrari is similarly said to be the subject of two films under development – one starring Robert De Niro, and another featuring Christian Bale. There's also a project being undertaken in New Zealand to document the life of Bruce McLaren. The bottom line is that the year ahead looks like it'll be a good one for films about the founders of racing teams and supercar manufacturers. Related Video:

Volkswagen Group previews its wares on eve of Geneva show

The Volkswagen Group is comprised of 11 brands producing 240 vehicles across 49 factories throughout the world. So the best way to show off the range of the VW family is to cram a few thousand journalists and VIPs into a massive makeshift stand to outline the Group's goals, what's in the pipeline and what you'll be able to buy later this year.
To that end, VW pulled out all the stops on the eve of the 2012 Geneva Motor Show, bringing along 10 vehicles from across the range. We'll be delving into the details of each over the next two days of show coverage, but before that happens, you can read all about what we saw tonight from the cheap seats after the break.