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Ken Okuyama's Kode 0 brings classic '70s design to the Quail

Sat, Aug 19 2017

Ken Okuyama designed this, the Kode 0, to invoke memories of such classic '70s supercar designs as the Lancia Stratos Zero, Lamborghini Countach and Ferrari Moduro. But its retro-futuristic looks are only skin deep. The Kode 0 sits atop the guts of a current Lamborghini Aventador, including its naturally aspirated 6.5-liter V12 engine. Due to its full carbon fiber bodywork, the Kode 0 weighs just 3,417 pounds. That's more than 600 pounds lighter than the Aventador upon which it's based. With 690 horsepower and 507 pound-feet of torque, the Kode 0 can hit 60 miles per hour in just 2.9 seconds. The Kode 0's dramatic wedge-shaped design is inspired by the works of Marcello Gandini and flows seamlessly from front to rear. Its almost impossibly short rear overhang and slanted roofline draw the eye toward the acute crease that makes up the rear portion of the passenger compartment. It's certainly striking, especially when the doors open to reveal bright green highlights hiding behind the bodywork. The Kode 0 is radically different but equally as stunning as the Kode 57 that Okuyama unveiled at the Quail last year. See for yourself in our high-res image gallery above. Related Video: Featured Gallery Ken Okuyama Cars Kode 0 View 11 Photos Image Credit: Copyright 2017 Drew Phillips / Autoblog.com Design/Style Lamborghini Coupe Luxury Performance Supercars Pebble Beach

2015 Lamborghini Hurac?n LP 610-4 greets the public

Tue, 04 Mar 2014

If you're into cars and are familiar with this little thing called the Internet, you've no doubt seen the new Lamborghini Huracán by now. And while it might seem redundant to talk about the hot new Lambo again, the stunning coupe finally, officially makes its public debut here at the Geneva Motor Show. In other words, it's an excuse for us to bring you yet another set of photos, ripe for the droolin'.
Senior Editor Seyth Miersma already divulged the important factoids in our recent Deep Dive, but let's quickly recap. The bull's beating heart is a new, naturally aspirated 5.2-liter V10, good for 610 horsepower and 413 pound-feet of torque. In other words, she'll be super quick, with Lamborghini estimating a 0-62 time of just 3.2 seconds, with a top speed of over 202 miles per hour. All that force gets sent to the ground via all-wheel drive, all packaged up in a coupe that is, well, freakin' gorgeous.
The Huracán goes on sale this summer, and Lamborghini expects it to easily eclipse the outgoing Gallardo in terms of sales. We can't wait to drive the thing, but until then, another batch of photos will have to do. Check 'em out in our gallery above.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

Fri, 14 Mar 2014

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.