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Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

Two dead in Lamborghini crash at Las Vegas exotic car experience center

According to the Las Vegas Sun, as well as several other local outlets, two men died in a Lamborghini crash on track at a facility called SpeedVegas. The car reportedly hit a concrete wall with a tire barrier and burst into flames. Tragically, the driver and the instructor were both killed instantly. We confirmed with the Occupational Safety and Health Administration (OSHA) that the organization is investigating the crash. The crash happened at SpeedVegas, a facility with a 1.5-mile closed track that offers visitors the opportunity to drive high-performance sports cars ranging from the Porsche Cayman GTS up to a Lamborghini Aventador. According to the website, drivers do not need any experience before taking the wheel, and only need to be 18 years old, have a valid driver's license, and wear closed-toe shoes. The facility provides helmets and insurance as part of the driving fee. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SpeedVegas provided an official statement, seen above, on the crash at its Twitter page. It confirms that the crash occurred, and that the company will cooperate fully with the investigation. It also passes along sympathy to employees and family members connected to the victims. We have also reached out to the Las Vegas Metropolitan Police Department, and SpeedVegas directly for further comment on the incident, but have not received a reply at the time of publishing. We will update this post with additional information as it is available. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request."