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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

All 12 Lamborghini Venenos have been recalled for risk of fire

From time to time, the fiery personality of Italian cars becomes a bit too literal, and this is one of those times. The National Highway Traffic Safety Administration (NHTSA) has acknowledged a recall for fire risk on the 2012–2017 Lamborghini Aventador, as well as all of its variants, including all three customer Veneno coupes and nine customer roadsters. We imagine the fourth non-production Veneno coupe is also affected. The recall involves 1,453 cars in the US, and Bloomberg reports that it also affects cars in other markets, for a total of 5,900. The report Lamborghini submitted to NHTSA says the issue lies with the gas tank's EVAP system. Liquid fuel can get into the EVAP system if an owner overfills it or in "particular handling situations," which we assume includes hard acceleration and cornering that sloshes the fuel around. If the fuel gets into the EVAP system, flammable vapors can escape. These vapors could potentially ignite, and the report states that high revving at a stop or using an aftermarket exhaust increases the danger due to the possibility of flames coming from the exhaust. According to NHTSA documentation, owners of affected vehicles will be notified of the issue by Lamborghini, and they will be able to schedule a time at the dealer to have the EVAP system fixed. The remedy includes a new type of purge valve, and the change will be done for free. Also, owners of the new Aventador S and the latest versions of the Aventador SV have nothing to worry about, since their cars already have the new parts. As for other Aventador and Veneno owners, we'd recommend not filling up your cars quite so full, and maybe don't show off at stop lights too much until the car is fixed. Related Video:

Mexico to auction Lamborghini, other seized assets to help poor

MEXICO CITY — Mexico's government will auction a Lamborghini, homes and other assets seized from gangsters and at least one former politician, officials said on Tuesday, part of a "Robin Hood" program to use millions of dollars in ill-gotten gains to aid the poor. The first auction, set for Sunday, will seek bids for 77 vehicles with a total starting price of around $1.5 million, Ricardo Rodriguez, head of the newly created Institute to Return Stolen Goods to the People, said at a news conference. "Before, this worked like a reverse Robin Hood ... taking from the people and giving to the corrupt. Not anymore," Rodriguez said. The proceeds will go to two municipalities in the southern state of Oaxaca, which President Andres Manuel Lopez Obrador said are among the poorest in the country. The vehicles up for auction include Porsches, Corvettes, Mercedes-Benzes, a Mustang convertible and a 2007 Lamborghini Murcielago. A 2017 report by the Organisation for Economic Cooperation and Development noted that recent studies estimated Mexico lost between 5% and 9% of its gross domestic product (GDP) to corruption annually. Since taking office in December, Lopez Obrador, a leftist, has rolled out a string of welfare programs for the poor and the elderly, cut salaries for top civil servants and said he is saving public money by eliminating corruption. He announced plans for a "Robin Hood" institute in April. The Mexican president, who has shunned the often luxurious trappings of the country's wealthy elites and was known to drive through the capital in a modest white Volkswagen Jetta, added that two cars and an ambulance donated by the King of Jordan will go to the National Guard, a new security force. One of the auctions will seek to sell three homes worth at least $7 million, including one with an indoor pool in an upscale Mexico City neighborhood. The money will go towards a youth drug rehabilitation program. Proceeds from another auction of jewelry seized from organized crime groups will go to communities in the mountains of Guerrero state, where many families struggle to eke out a living by growing opium poppies. Not all the assets come from drug lords. Rodriguez said one of the homes up for auction belonged to a former politician. Reporting by Daina Beth Solomon.