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2019 Lamborghini Urus Track Drive Review | The banshee from Sant'Agata

PALM SPRINGS, Calif. — The Lamborghini Urus is a strange beast. It's generally shaped like a modern Lamborghini, a thick wedge with knife-edged angles, but its four-door form brings a practicality that no previous Lamborghini could match. Not even the iconic LM002, a thinly veneered military vehicle more similar to the classic Steyr-Daimler-Puch Gelandewagen than the Urus, which is a crossover and fundamentally meant to appeal to a much broader audience. We flew to California at the height of snowbird season to drive this $200,000 SUV. We wanted to focus on the wonderful weather and Urus' abilities on the track rather than debating whether or not it truly is a product of Sant'Agata Bolognese. Models like this attract new customers to the brand, and the company expects the Urus to double sales. To succeed, it needs to have the sex appeal and performance to back up the Lamborghini name, not necessarily be a direct link to the Huracan or Avendator. There's a Volkswagen Group feel to the whole design, discernable even under the camouflage of hexagonal shapes. That's no surprise, as the Urus rides on the same platform as the Audi Q8, Bentley Bentayga and Porsche Cayenne. The hardpoints can't change, and the sharp lines remind you more than a little of the Q8. And the 4.0-liter twin-turbo V8's exhaust note betrays the Urus' German roots, too. The engine – again shared with other VW products – sounds beefy and mean, but doesn't sing quite the same sweet tune you expect from an Italian performance car, especially when your foot is nailed to the floor. The Urus' interior, too, has a distinct Audi aura. The leather is fantastic, especially in saddle brown like our main test vehicle, but the digital instrument cluster is lifted straight from Audi, as are the steering wheel, window and lock switches, infotainment system and more. It's mostly quality stuff, but it feels like pieces from a parts-bin when some of the touch points on a $200,000 SUV are the same as a $35,000 sedan. It's also a problem that the Porsche Cayenne and Bentley Bentayga don't have. The things Porsche and Bentley could change — gauges, switches, lock buttons and more — they did change. Those two feel like more distinct products and less like a different wrapper on the same candy bar. It feels like Lamborghini skimped on some of the details. Look, Audi makes great stuff, but it makes the Urus feel less special. But on the track, you move the Urus around like you're swinging a sledgehammer.

Lamborghini Urus ST-X due out in 2020, hybrid with boost mode still on the way

LAS VEGAS — Lamborghini will expand the Urus range by taking it in two completely different directions. The SUV will go racing by the end of 2020, and it will gain a gasoline-electric hybrid powertrain. Autoblog sat down with Maurizio Reggiani, the head of the Italian firm's research and development department, at CES to get the latest on both projects. An updated variant of the track-bound Urus ST-X concept (pictured) made its debut in 2019. Development work is ongoing in the automaker's Squadra Corsa department, Reggiani told us, and the model is scheduled to appear during the 2020 Lamborghini Super Trofeo World Final taking place in Misano, Italy, Oct. 31 to Nov. 1. "There will be a demo race where we'll present the format," Reggiani said. Meanwhile, another team is busily developing the plug-in hybrid variant of the Urus. It's a relatively straightforward process, because the model's platform was designed with electrification in mind, and the other models built on it (including the Porsche Cayenne and the Bentley Bentayga) are already available with hybrid power. The trick is figuring out what Lamborghini can bring to the table to differentiate itself from its sister brands. "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform," Reggiani said. While he stopped short of revealing what his team has decided, and he didn't share the model's unveiling date, he told us the driving mode selected will have a big effect on how the plug-in hybrid system dispenses electricity.  "We have seven different driving modes in the Urus, and what will be important is that every driving mode use electric power in a different way." Pressed for details, he singled out a "boost-oriented mode" created for maximum performance and an efficiency-focused mode that puts fuel economy front and center. Lamborghini is also taking its supercars into hybrid territory. We already know the Aventador's successor will offer a gasoline-electric powertrain, but the system won't be related to the one fitted to the Urus. Making a hybrid supercar is far more challenging than putting the system in an SUV, due to weight and packaging constraints, and going entirely electric would be even more difficult. Reggiani asserts the technology isn't ready yet. "When you drive a super-sport car, you want to have the freedom to do what you want.

Lamborghini plans to reduce carbon emissions by 40% per car

Lamborghini has revealed its latest roadmap to a greener future, and it has a "new ambitious target": Reduce "enterprise emissions" by 40% per car by 2030. That's carbon emissions from across the entire value chain — the SantÂ’Agata Bolognese production plant, the cars, everything. Lamborghini laid out its Direzione Cor Tauri strategy, which displays the companyÂ’s commitment to achieving total carbon neutrality. The strategy started in 2023 with the release of Revuelto hybrid. In 2024, the company plans to launch a hybrid version of the Urus Super SUV and a second HPEV (high performance electric vehicle) that will replace the Huracan. By 2025, Lamborghini states, the carbon emissions of the actual vehicle fleet itself will be lowered by 50%.  Lamborghini also plans to launch its first full-electric model, Lanzador, in 2028 and then a year later will launch a full-electric super SUV. These new cars will help reduce fleet emissions by 80% by 2030. “The electric motor opens up new horizons in terms of dynamics and driving experience. It is the dawn of a new era for super sports cars, in which we are redefining the concept of sportiness, enjoyment and driving dynamics in sustainable terms. Our DNA will always be based on the concept of emotional performance,” said Rouven Mohr, chief technical officer. Stephan Winkelmann, chairman and CEO, said: “Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our SantÂ’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy. Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.” Lamborghini started its strategic plan for carbon neutrality in 2015 by making changes across the company. The chief manufacturing office stated the luxury brand sports car company made sure any new buildings had high-energy efficiency certifications, minimized the use of water in the paint shop and helped reduce energy consumption per vehicle by 36% in 2022.