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Discussion Topics for Autoblog Podcast Episode #323
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Lamborghini 5-95 Zagato could be bound for limited production

Lamborghini has been seriously upping its production overt the years. When Audi took over in the late 1990s, the company's production was measured in the 200-unit range. Now it's making over 2,000 cars every year. But at the same time, Sant'Agata has been focusing on low-volume production as well, with a separate assembly line dedicated to putting together concept cars and limited editions like the Sesto Elemento and Veneno. And now it may just have another on its hands.
That would be the Lamborghini 5-95 Zagato, a unique coachbuilt supercar based on the Gallardo and unveiled last week at the Concorso d'Eleganza Villa d'Este on the shores of Italy's glamorous Lake Como. It was commissioned as a one-off custom for noted Lambo and Zagato collector Albert Spiess, but reports suggest that it could be put into limited production.
The viability of the project would likely depend on how many orders the Italians might garner for an expanded production run. Whether the project would be undertaken at Lamborghini's special projects facility or off-site by Zagato remains to be seen, but you can bet it would fetch a pretty penny or two, despite the fact that the platform on which it's based is now over a decade old and has since been replaced by the newer Huracán.

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.