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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

VW, Mobileye to bring new automated tech to series production

Volkswagen will bring new automated driving technologies to series production as it deepens its partnership with Mobileye in automotive driving technologies, Europe's biggest carmaker said on Wednesday. Israeli automotive tech company Mobileye will provide driving assistance software based on its SuperVision and Chauffeur platforms to VW's luxury brands such as Audi, Bentley, Lamborghini and Porsche. The technologies, which later will be integrated by VW's software unit Cariad, include assistance systems for highway and urban driving, such as automated overtaking on multilane highways, automatic stopping at red lights and stop signs, and support in intersections and roundabouts. "New automated driving functions will significantly boost convenience and safety," VW Chief Executive Oliver Blume said. Mobileye is also set to supply further automated driving software to Volkswagen's commercial vehicles unit. In future, the German carmaker aims to rely on its own complete in-house software system. (Reporting by Christoph Steitz, writing by Andrey Sychev, Editing by Miranda Murray and Madeline Chambers)

This is the fully uncovered Lamborghini Huracan Performante

We already knew that the Lamborghini Huracan Performante is absurdly quick at the Nurburgring, where the company claims it lapped the track faster than the Porsche 918 Spyder. Now Lamborghini has released specifications and photos of the car. It seems a little more power, active aerodynamics, and other fine tuning turned the Huracan into a track monster. Immediately apparent from the outside are the new aerodynamic devices and molded carbon fiber pieces. The latter include the hood over the engine, front and rear spoilers, the rear bumper, and the rear diffuser. Together, they help the Performante lose about 88 pounds compared to the standard Huracan. The front and rear spoilers also have fancy electrically-actuated flaps to adjust aerodynamics. At the front, a pair of flaps rest on the top side of the front spoiler, and at the back, two air channels can be opened or closed to change airflow at the rear wing, optimize downforce, or reduce drag. The rear flaps can also be opened and closed separately for the left and right. According to Lamborghini, they can be used to increase downforce on one side of the car to counteract the affects of load transfer in corners. For example, if the car was turning left, and the body began rolling to the right, the flaps could be set so that downforce increases on the left, keeping the car flatter in the corner. Lamborghini has also improved almost every other mechanical part of the car. The V10 now makes 640 horsepower and about 443 lb-ft of torque. The suspension has stiffer springs and anti-roll bars combined with either the standard, conventional shocks, or optional magnetorheological shocks. Power is sent to all four wheels, all four of which are forged and available in two different designs. They're shod in the buyers choice of Pirelli P Zero Corsas, or barely street-legal Trofeo Rs. Altogether, these changes allow the Performante to reach 62 mph in 2.9 seconds and hit a top speed of about 202 mph. Finally, this Huracan Performante is appropriately wild looking. The giant wing, massive exhaust tips, and Italian colors along the door all make this Lamborghini visually outlandish. The interior also receives exposed molded carbon fiber throughout to make sure its occupants never forget this is a fast, hardcore Lambo. It should also help justify the Performante's $274,390 pricetag, if the 'Ring time isn't enough. The first cars will arrive to customers this summer. Related Video: This content is hosted by a third party.