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2018 Lamborghini Huracan Performante First Drive | The Banshee of Sant'Agata

Lamborghini didn't need to build the Huracan Performante. The folks in Sant'Agata could have just rolled out another special-edition Huracan - Superleggera, Tricolore, probably even Mostaccholi - and sold every one. Instead, they gave the junior Lamborghini a trick active aerodynamics system and updated everything enabled by new levels of downforce and more grip from the latest-generation of tires. And then just to prove it's not messing around, Lamborghini went out and set at new production-car Nurburgring Lap Record. The Huracan Performante is a statement. This is Lamborghini's way of saying that its future will not just be high-tech, but the kind that brings world-class performance. And it will be loud. Very loud. Sound is the most defining characteristic of this car. In the era of turbocharging, everything else is too quiet. Quiet is not a problem in the Performante. In track-ready Corsa mode (one of three settings), the exhaust drowns out everything, even your internal monologue. And it's not just loud, it sounds like an honest-to-god racecar. Making a V10 sound not just decent, but back-of-the-neck-hair thrilling, would have been enough. But as we've hinted, there's more to the Huracan Performante. So how did we get here? Lamborghini rolled out the Performante title to define all-encompassing performance. So the all-wheel-drive system stays, the engine gets tweaked, some weight goes out, and Aerodinamica Lamborghini Attiva (ALA, or Lamborghini Active Aerodynamics) comes in. Fun fact: Ala means "wing" in Italian. We've covered most of the details in earlier posts, but to quickly review: ALA uses internal flaps at the front splitter and on the rear wing to alter airflow, either running for maximum downforce or creating a stall effect that lowers drag. At the rear, the system channels air through the wing struts, and using each side independently aids the handling. The increased downforce, plus sticky new Pirelli P Zero Corsa tires, necessitated a retuning of the suspension. Through new springs and anti-roll bars, vertical stiffness is up 10 percent, and roll stiffness increases 15 points. The engine gets a new intake and exhaust, plus titanium intake valves that allow more lift. The improved breathing is good for 630 horsepower, 28 more than before, with 443 pound-feet of torque. And to tie it all together, the integrated chassis control system (Lamborghini calls it ANIMA) was recalibrated.

Lamborghini Huracan Performante's active aero is the secret to its speed

The most revolutionary real technology at this year's Geneva Motor Show didn't look like it on the show stand. If you squint at the Lamborghini Huracan Performante, it merely looks like a Huracan with a big wing. Up close, you can see the fractal texture of the forged-composite aerodynamic add-ons, but that still doesn't tell you why this car is so special. Lamborghini calls it Aerodinamica Lamborghini Attiva (ALA), or active aerodynamics. This is one of the biggest keys to the Performante's claimed production-car record lap time at the Nurburgring Nordschleife of 6 minutes, 52.01 seconds. The Huracan Performante's number is not without controversy, but I personally care very little about the obsessive phallic-measuring contests that are 'Ring lap times. What's fascinating about the Performante is that, if the lap time is even close to legitimate, it shows that ALA is a major step forward in automotive performance. More than just lap times, the Huracan Performante is an example of why Lamborghini remains special in a world of democratized performance. We sat down to discuss this with Lamborghini's Research and Development Director, Maurizio Reggiani. And one last note on the lap time: Reggiani says with the same temperature and exclusive access to a dry track, "that in this average of speed we can repeat, repeat, repeat, repeat." In previous conversations, Reggiani said that the key difference in performance would come not from horsepower, but weight reduction. For Lamborghini, that means plenty of carbon fiber. But the newest Huracan is not a Superleggera, the old title for the hardcore variant. "Superleggera is too much an objective, a description. Performante is really the DNA of the car. In Italian, Performante means really the best performance," he said. Reggiani continues, "Nothing happened by chance. It's really a building-block approach where you say this can give this contribution, this can give that. Where can you improve something and what is needed to improve something?" That brought them to the active aerodynamics solution, which channels air to stall the front or rear aero elements of the car to change the downforce and drag. Reggiani says, "This can be achieved only with a system that is really light, [has] fast responsiveness. Based on this ...

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.