2017 Lamborghini Aventador S Lp740 Coupe! Balloon White! Carbon! $503k Msrp!! on 2040-cars

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Take a closer look at Lamborghini's outrageous Veneno [w/video]

We couldn't pass up the chance to take a closer look at the outrageous Lamborghini Veneno. The ultra-limited-production 50th anniversary model looks downright lethal sitting under the lights of the Geneva Motor Show. Regardless of the 750-horsepower V12 lurking at the machine's core, the preponderance of vents, wings, splitters and fins means the hypercar can't help but look like it'll cut you for the fun of it. While most high-performance exotics are as much about what you can't see as what you can, the Veneno gets the ludicrous-loving 12-year-old kid inside of us cackling with joy.
We just can't decide whether this $3.4-million-dollar one-of-three hypercar is the hero or villain of our adolescent daydreams. Maybe both. Click through the detailed gallery for your best look yet at the latest bit of insanity from Lamborghini, and check out its official introduction video below.

World's most expensive model car will be wrapped in thin gold sheet [w/video]

A couple of years ago, we featured a car that had a body made out of carbon fiber and an interior and wheels fashioned from gold and platinum and lined with diamonds. The price for that supercar, based on the Lamborghini Aventador, was a staggering $4.7 million. The hook: it was a 1/8-scale model! The man behind that model, Robert Gülpen, is at it again, and will offer for sale at an auction house another baby Aventador, but this one is wrapped in gold and will command a price of at least $7.5 million - making it the most-expensive model car in the world. Compare the model's price with that of the real thing - $397,500 - which means you could have 18 real Aventador coupes (!) for the price of the gold-wrapped model.
The car's details are even more impressive than the last model Gülpen produced, starting with the gold wrap. After baking the carbon-fiber model at a high temperature and under pressure, the body is wrapped in a gold sheet that's 1/1,000-mm thin. The resultant effect allows one to admire the gold hue, but the wrap is so thin that the carbon-fiber weave is plainly visible. The interior is lined with high-carat gemstones and the wheels are cast in gold and platinum, just like the last model. The doors open and close, the wheels turn and, while the engine looks like a smaller version of the V12 found in the full-size car, it does not function.
The materials used in the build are valued at $2.6 million, so what the buyer is paying for is the work behind putting the model together. The car will be mounted inside a bulletproof showcase with a Lamborghini logo made of gold, platinum and gemstones, among other goodies that are included for one well-heeled buyer.

Lambo to mark founder's birth with limited-run supercar in Geneva

Lamborghini has something special planned for the Geneva Motor Show in March. That much we knew already, but now new details have come to light. They look rather promising, if you're into the whole limited-edition supercar thing. Contrary to prior expectations, Sant'Agata's latest won't be a one-off concept like the Egoista or the Aventador J, but will be produced in a limited run of 20 examples. In that respect it looks poised to follow in the footsteps of the Veneno and Sesto Elemento. The model is tipped to be called the Centenario, and will be presented on the occasion of the 100th anniversary of company founder Ferruccio Lamborghini's birth. The tractor mogul turned supercar-maker was born on April 28, 1916, and died on February 20, 1993, at the age of 76, leaving behind him quite a legacy – and a company that has changed hands more times than an aging baseball player. According to Auto Express, which spoke with Lambo CEO Stephan Winkelmann recently about the project, the Centanario (or whatever it's ultimately called) will wear much more subtle bodywork than extreme creations like the Veneno. That could appear more in line with the styling of the Asterion concept showcased last year in Paris. It may also feature some manner of hybrid powertrain, but will likely adopt the 6.5-liter V12 from the Aventador in some state of tune.