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One-off Lamborghini Revuelto Opera Unica took 435 hours to paint

Lamborghini turned the Revuelto, its new flagship model, into a one-off art car to celebrate its 60th birthday. Unveiled ahead of its public debut at the 2023 Art Basel show in Miami Beach, Florida, the 1,001-horsepower coupe named Opera Unica was designed in-house. Beyond commemorating 60 years of Lamborghini's V12-powered cars, the Opera Unica showcases what the brand's Ad Personam team is capable of. It was painted entirely by hand. The front end is finished in a color called Viola Pasifae, and the livery gradually fades into a shade of black called Nero Helene. That's just the base layer; Lamborghini then added blue, red, and orange accents to emphasize speed. Getting it perfect was more difficult than it might sound. Lamborghini notes that the livery required 76 hours of development and testing plus around 435 hours (that's over 18 days!) to apply. The finish touch is a 60th Anniversary logo on the hood that's only visible in the right light. That's just the exterior; the interior took 220 additional hours to complete. It's characterized by two-tone Nero Ade and Viola Acutus leather upholstery to echo the paint job's base layer and the 60th Anniversary logo embroidered into the seats and door panels. The color of the thread used matches the color of the brush strokes applied to the exterior. This color combination appears on the start button cover as well. "We wanted to create something purely artistic using brushes and a combination of colors, as if the Revuelto was a canvas. This is what fueled our inspiration for this special livery," summed up Mitja Borkert, the head of Lamborghini's design department, in a statement. It's business as usual under the body, meaning power for the Opera Unica comes from a gasoline-electric plug-in hybrid drivetrain built around a new, 6.5-liter V12. Crucially, the engine is naturally aspirated; Lamborghini resisted the urge to downsize and add turbos. The system also includes three electric motors and a 3.8-kilowatt-hour lithium-ion battery pack. Its output checks in at 1,001 horsepower and 793 pound-feet of torque, which is enough for a manufacturer-claimed zero-to-62-mph time of 2.5 seconds and a top speed of over 217 mph. Lamborghini hasn't revealed what the future holds for the Opera Unica. It could end up in the company's museum in Sant'Agata Bolognese, Italy, or it might find its way into private hands. Either way, you'll know it when you see it: this is the kind of one-off car you can't miss.

Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.