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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

2015 Lamborghini Hurac?n LP 610-4 greets the public

If you're into cars and are familiar with this little thing called the Internet, you've no doubt seen the new Lamborghini Huracán by now. And while it might seem redundant to talk about the hot new Lambo again, the stunning coupe finally, officially makes its public debut here at the Geneva Motor Show. In other words, it's an excuse for us to bring you yet another set of photos, ripe for the droolin'.
Senior Editor Seyth Miersma already divulged the important factoids in our recent Deep Dive, but let's quickly recap. The bull's beating heart is a new, naturally aspirated 5.2-liter V10, good for 610 horsepower and 413 pound-feet of torque. In other words, she'll be super quick, with Lamborghini estimating a 0-62 time of just 3.2 seconds, with a top speed of over 202 miles per hour. All that force gets sent to the ground via all-wheel drive, all packaged up in a coupe that is, well, freakin' gorgeous.
The Huracán goes on sale this summer, and Lamborghini expects it to easily eclipse the outgoing Gallardo in terms of sales. We can't wait to drive the thing, but until then, another batch of photos will have to do. Check 'em out in our gallery above.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.