2012 Lamborghini Aventador 2dr Cpe on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Jay Leno holds Lamborghini showdown, compares Gallardo LP570-4 and LP550-2

Jay Leno's Garage welcomes two of our favorite Lamborghini models over for compare-and-contrast session, the Gallardo LP570-4 Superleggera and Gallardo LP550-2. Note, however, that these are the 2012 coupes, not the 2013 models with their revised front and rear fascias.
Leno likes the size of the Gallardo over the Aventador, and between the two siblings, his philosophy leans heavily toward the rear-wheel drive and superior comfort of the LP550-2. With the help of Andrew Romanowski of the Lamborghini Club of America, Leno goes through little-known details like the LEDs in the engine bay and the particulars that distinguish the two vehicles like the Alcantara, polycarbonate windows and lighter tires on the Superleggera.
Then, doing something that he would never do with human guests on his television show, he takes his favorite out for the driving segment and leaves the all-wheel-drive coupe at the garage to pout. You can learn a few things yourself and listen to Jay sing hosannas about the overall build quality and rear-focused power of the LP550-2 in the entertaining video below.

Lamborghini Aventador art car features every color of the rainbow

With a catalog packed with shades of orange and yellow, the Lamborghini Aventador doesn't shy away from bright colors. But the stock palette still pales in comparison to this latest art car.
This technicolor Aventador Roadster was created by Franco-American artist and musician Duaiv, who previously applied his talents to Ferraris like the FF and 458 Spider. Lamborghini Miami, a division of Prestige Imports in North Beach, Florida, applied the evidently very successful artist's painting to a vinyl wrap and fitted to the Lambo along with a Novitec rear spoiler to create a one-of-a-kind supercar that is anything but a sleeper. You know, just in case an Aventador didn't already stand out enough.