2012 Lamborghini Aventador on 2040-cars

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Porsche designer to head Lamborghini style department

The winds of change are blowing through the front office in Sant'Agata Bolognese. Not only does Lamborghini have a new chief executive, but not it named a new chief designer as well. And he comes from Porsche. Mitja Borkert is his name, and he's been working in the Porsche design department since 1999. He headed up its advanced design office until 2014 when he was named head of exterior design for the company. The Macan, Cayenne, and the new 987 Boxster were all heavily influenced by his work, as were concepts like the Panamera Sport Turismo and Mission E. As the new director of the Centro Stile at Lamborghini, Borkert takes over from Felippo Perini, who's heading over to run Italdesign – a job that used to belong to Wolfgang Egger. The once-independent design firm was taken over by the Volkswagen Group in 2010, and recently saw its famous founder Giorgetto Giugiaro leave to start another office afresh. The shift in the design office follows hot on the heels of the announcement that longtime CEO Stephan Winkelmann is leaving for Audi's Quattro GmbH, and that former Scuderia Ferrari team principal Stefano Domenicali is moving in to take his place on the outskirts of Bologna. Considering how different their design approaches are, it will be interesting to see how a longtime Porsche designer applies his skills to Lamborghinis. Will future Raging Bulls go softer and more rounded, or will Borkert have to pull some new tricks out from his sleeve? We'll be watching to find out. Related Video: Mitja Borkert is the new Director of Centro Stile Lamborghini Sant'Agata Bolognese, 1 March 2016 – Automobili Lamborghini has appointed Mitja Borkert as the new Director of its Centro Stile (design center), starting from 4 April 2016. In his new role Mr. Borkert is responsible for the design of future Lamborghini models and the coordination of the design team, reporting to Maurizio Reggiani, Board Member for Research and Development. He succeeds Filippo Perini, who was appointed Design Director of Italdesign. Borkert is German, aged 42, and attended the Design University of Pforzheim where he graduated in Transportation Design. In 1999, he began work at Style Porsche, in Weissach, holding various positions, including General Manager Advanced Design until 2014, when he was appointed Director of Exterior Design. He contributed to the development of several Porsche models (Panamera Sport Turismo, Porsche Boxster 987 facelift, Cayenne, Macan, Mission e).

Lamborghini Aventador SV production limited to 600 units

Six hundred. That's how many examples of the Aventador LP 750-4 Superveloce Lamborghini will make. Not per year, but in total. So if you want one, you'd better act fast. The production figure was announced at the new SV's Chinese debut at the Shanghai Motor Show this week, following the supercar's worldwide debut at the Geneva Motor Show and its subsequent North American premier at Amelia Island. That's where the Raging Bull marque announced the Superveloce's price at $485,900 before tax and destination charges, or $493,095 all-in. For all that scratch, you get a supercar with a good old-fashioned, naturally aspirated 6.5-liter V12 driving 740 horsepower to all four wheels for a 0-62 time of 2.8 seconds and a top speed of 217 miles per hour. That would make the SV one of the fastest cars on the road (if it were legal to drive that fast) this side of a hypercar costing twice or more what Lambo's asking for the Aventador SV. Now if that production run seems rather small to you, bear in mind that Sant'Agata only produced 2,530 vehicles last year, and that was an all-time record for the marque. Go back a more than a decade and Lambo wasn't even coming close to completing that many vehicles in a calendar year altogether. LAMBORGHINI PRESENTS THE NEW AVENTADOR LP 750-4 SUPERVELOCE AT AUTO SHANGHAI 2015 Shanghai, 20, April, 2015 – At the 16th Shanghai International Automobile Industry Exhibition, Automobili Lamborghini presents the Aventador LP 750-4 Superveloce. Making its Asian debut, the AVENTADOR LP 750-4 SUPERVELOCE is the most sports-oriented, fastest and most emotional series model ever produced by Lamborghini, therefore giving a precise demonstration of Lamborghini's brand values – Visionary, Cutting-edge, Pure. The car is limited to 600 units worldwide. The HURACAN LP 610-4, the successor to the iconic Gallardo, enters the same stage in Hall 6.1. Redefining the benchmark for luxury super sports cars in this segment, the Huracan has not only sustained the successful market performance of its predecessor, but is also destined to create a new legend. The AVENTADOR LP 700-4 PIRELLI EDITION, which celebrates the long and ongoing collaboration between the Raging Bull and the prestigious Italian tire manufacturer, is also introduced for the first time to China at this year's Auto Shanghai. The year 2015 also marks Lamborghini's 10-year anniversary of entering into the China Market, which remains one of the most important markets for Lamborghini worldwide.

The Huracan Performante is still a supercar steal, regardless of 'Ring time validity

When Lamborghini released video of its new Huracan Performante lapping the Nurburgring in a stunning 6:52, not everyone was convinced the record was honest. As a result, Lamborghini's director of research and development provided some data to Roadshow to shore up the lap time claim. He addressed the tire issue by telling Roadshow that the car used the optional Pirelli Trofeo Rs. And he noted that it was quicker than its more powerful brother, the Aventador SV, because it cornered and accelerated faster. He even provided VBox data of the lap. The thing is, none of this really matters in the end, particularly for the Huracan. Let us explain. For one thing, if you're going to question the Performante's time, you should question all of the times. All of these records are presented by the manufacturers, so there isn't a truly impartial party measuring the results and inspecting cars. Even with a company presenting plenty of data and explanations, it's hard to be 100 percent sure everything is on the level without an unbiased third party inspecting the cars before and after the lap, and keeping timing. But besides the issue of impartiality, the times themselves aren't really important. As interesting and fun as it is to compare lap times at the Nurburgring, they're really only relevant for rich owners and car companies to brag, and for less-rich fans to bench race. That's not a bad thing, but to look at the lap time of one single track doesn't really give a full picture of a car's performance. A car that's fast at the Nurburgring could be really slow on a tight course like Streets of Willow Springs. There's also the issue of who's driving the car. The manufacturers put their top drivers out on the 'Ring to set times. If you're not a factory test driver, you'll probably never go that fast even if you did get your car to the track. It's all a bit like the silly "blind" or two-wheeled car records. They don't actually provide much info on what the car is really like, or how you could drive it. Even if you're not on board with this explanation, and trust all the 'Ring records except this Lamborghini, we still have a reason why it doesn't matter. You see, even if you're convinced that there's no way the Huracan could best the Porsche 918 Spyder and the Aventador around the Nordschleife, it's still a screaming supercar bargain. The Porsche is a million-dollar car, and the Aventador, just the base model, is $125,000 more than the Huracan Performante.