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2014 Kia Cadenza

Kia's Second Effort At Luxury Finds More Love Than The Amanti
The same recent global economic crises that have led luxury automakers to invade the small car market are also somewhat responsible for the influx of near-luxury sedans from mainstream automakers. As the likes of Mercedes-Benz and Audi are reaching down for new customers, automakers like Hyundai, Chevrolet and Toyota are reaching up to bridge the gap and fill in the white space between the industry's typical high-volume large sedans and established luxury sedans. Joining this emerging market, the 2014 Kia Cadenza is the latest sedan to blur the line between value and luxury. One of Kia's core focuses has been offering value to customers, and even with a starting price of $35,100, the Cadenza still represents plenty of that kind of thinking.
Despite what might first come to mind, the Cadenza is not named after a piece of furniture. Instead, Kia notes the name for its new front-wheel-drive flagship comes from the Italian musical term that translates as 'cadence'. The name thus fits in nicely with the brand's other musically inspired model name, Forte. Much like the Hyundai Genesis, the Cadenza will serve as a test of sorts to see how much customers are willing to pay for a Kia, and despite recent reports indicating that Kia has confirmed the Quoris for next year, the reality is that the availability of the bigger rear-wheel-drive flagship will be determined in part by how well the Cadenza strikes a chord with buyers.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia K900 looks, sounds snarly with forced induction in SEMA preview

Kia is getting all set for this year's SEMA Show in Las Vegas, and among its vehicles is something that seems pretty mean.
The Korean company is keeping details quiet about what's under the hood of what it calls the High-Performance K900, but from listening to this video it certainly sounds fantastic with quite a meaty growl. There might be some form of forced induction going on, though we can't say for sure. Elsewhere on the car, Kia isn't being so tight-lipped. The High Performance wears a custom shade of gray paint with a one-off body kit, featuring carbon fiber inserts. It also sports 21-inch gloss black wheels and black chrome trim.
Honestly, we were left scratching our head a little when LeBron James signed on to be the "luxury brand ambassador" for the K900. However, if he were driving this around Cleveland, the endorsement might make a little more sense. Check out the video above to glimpse the concept for SEMA, and read the little that Kia is saying about it in the release below.