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Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

Kia builds one millionth vehicle in the US

Kia Motors Manufacturing Georgia, Inc. (KMMG), the plant that produces the Kia Sorento crossover and Optima sedan, celebrated today as a Snow White Pearl 2014 Sorento SXL rolled off the assembly line at the 2,259-acre site, marking the one-millionth Kia to be produced on US soil.
Located in West Point, Georgia, KMMG was Kia Motors America's first manufacturing plant in the US and represented an initial investment of $1 billion. The plant started producing the 2011 Sorento on November 16, 2009 and is responsible for the creation of 11,000 jobs in West Point and the surrounding region. Production of the Optima sedan, Kia's best-selling car in the US for the past 18 months, started at the factory in 2011, and, in 2012, the completion of a $100 million expansion upped annual vehicle production capacity to 360,000.
"Building one million vehicles in less than four years is a tremendous achievement and one that each one of our more than 3,000 team members can take great pride in," said Byung Mo Ahn, Group President and CEO for Kia Motors America and KMMG.

Kia releases first photos of new Sportage

Occasionally, an automaker introduces a great looking concept that translates seamlessly into a very handsome road car. This isn't exactly one of those times. Kia has released the first three images of the new Sportage, the company's small CUV. The company says they drew inspiration for the production model from the Provo Concept, shown at the 2013 Geneva Motor Show, although we see quite a lot more inspiration from the Niro Concept, originally introduced at the 2013 Frankfurt Motor Show, particularly around the front fascia. In fact, when we originally covered the Niro, commenter sp33dklz went as far as saying, "So, by the time this gets to us it will be a new four-door Sportage?" Gold star to you, sir. The front end is a rather busy place, although the rest of the design appears far cleaner. In front, you have almost top-mounted headlights that remind us a bit of the original Subaru B9 Tribeca. Kia's Tiger Grille is there, and it's flanked by four-unit LED running lights, like those used on the Sorento and Optima. While there's a bit too much going on up front, the rear end is a much cleaner affair. A chrome strip ties together the flattop taillights, while a pair of oval exhaust poke out of the silver-colored diffuser/bumper guard. The greenhouse gets an aggressive shape and a thick D-pillar, while meaty wheel arches and large alloy wheels – we're betting they're at least 18s – add some spice to the two-box profile. Check out the trio of images of the new Sportage at the top of the page. Then scroll down for the official press release and register your opinion in Comments. We'll have much more on the all-new Sportage when we make the trek to the 2015 Frankfurt Motor Show next month. FIRST EXTERIOR IMAGES OF ALL-NEW SPORTAGE All-new Sportage to be unveiled at IAA Frankfurt New "face" is biggest design change European Design Centre led styling Kia Motors has today revealed the first official exterior images of the all-new Kia Sportage, featuring a dynamic and strong new design. The all-new Sportage will make its global debut at the Frankfurt International Motor Show on 15 September 2015. Entering its fourth-generation, the all-new Kia Sportage features a bold, progressive design, with the vehicle's designers creating a sense of power and agility from every angle.