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Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.

Recharge Wrap-up: Hyundai and Kia rethinking diesel for US, BMW i partners with Soho House

Hyundai and Kia are once again considering bringing diesel vehicles to the US. "It's something that's a strong consideration for us at this point," says John Juriga of Hyundai/Kia America. Diesel would help the group meet future fuel economy standards. While the obstacles that previously kept the brands from bringing diesel to the US in the past still exist, Juriga says they see a "more direct path" to making diesel work for them. Hyundai and Kia are also considering introducing cylinder deactivation, plug-in hybrids and 9- and 10-speed transmissions to reach fuel economy targets. Read more at Wards Auto. BMW's i division is teaming up with Soho House as its official automotive partner. BMW will provide i3 EVs for the private club's members and guests to use. The two groups will also host events together focused on art, design and innovation, beginning with an art talk called, "The Naked Truth? Nudity, fashion, and the photographic image today." According to BMW's Steven Althaus, the two brands are a great match. "BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards," Althaus says, "What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together." Read more in the press release below. Foodlogica aims to reduce the environmental impact of food transport in Amsterdam using solar powered electric trikes. The trikes deliver food to local businesses and restaurants, a job usually done by air-polluting diesel trucks. The electric trikes feature cargo boxes that can hold 47 cubic feet or about 660 pounds of food. The trikes are stored in a shipping container fitted with solar panels, which charges them when they're not in use. By delivering food using solar and human power, Foodlogica is helping taking pollution and traffic congestion out of the "last mile" of food transport in Amsterdam. Get hungry and read more at Treehugger. An organization called Ten9 wants to get 1 billion people using sustainable transportation by 2025. Ten9 is a coalition of organizations that are trying to get transportation to that "tipping point" through technology, policy and good ideas. Ten9 wants to get Tesla CEO Elon Musk on board, as well as other business and technology leaders and world leaders.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.