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Kia Soul EV spied, shows over 250-mile range

The upcoming Kia Soul EV has been spied again at the Nurburgring. This time, it was wearing substantially less camouflage, revealing a shape very similar to conventionally powered Kia Soul prototypes. We also get our first look at the compact hatchback's interior. The interior reveals that the Soul EV should have impressive driving range, too. We'll get to the design aspects of this prototype in a moment, but first we want to address the car's range, which is shown on the infotainment display. It clearly shows that this car had 92 percent of its charge remaining, with an estimated range of 437 kilometers, or about 271 miles. That's a lot of range, and it's also in keeping with the European range estimate for the Hyundai Kona Electric, which was 292 miles. We don't expect quite that much range in the U.S., since the Kona is rated for 258 miles under EPA testing. But this makes us think the Soul could have roughly the Kona's U.S. range, which would be impressive. This could also suggest that the Soul EV will have the same 201-horsepower electric motor as the Kona and the Kona's cousin, the Niro EV. It isn't just range that's revealed with this prototype. This example gives us the best look we've had yet at the little electric. It shows us that the Soul EV shares the same boxy shape, boomerang-shaped taillights, and full-width headlights of the gasoline models. There are some unique deviations, though. While the wide headlight section is the same shape as the internal combustion model, it actually appears to house the main illuminating lights. The other version puts the lights for forward illumination lower in the front fascia. On the Soul EV, these lower light pods are still there, but they appear to be for accent lighting, maybe turn signals or possibly fog lights. The large lower grille of the gasoline Soul is also virtually gone except for a small opening at the bottom. It will be interesting to see what Kia does with all this extra space. The interior is an evolutionary take on the current model. The biggest difference appears to be a revised infotainment system with a wider screen and buttons placed underneath, rather than on each side. This being the EV model, it has a little rotary knob for shifting rather than a lever, and the instrument panel shows a speedometer and a dial that provides power information. The doors seem to have some interesting metallic trim with swoopy patterns.

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia negotiating to build $1.5B auto plant in Mexico

After a string of recent announcements from automakers, Kia may be the next business to break ground on a factory south of the border. The Korean company is reportedly nearly finished with negotiations to build a $1.5-billion plant near the city of Monterrey in the Mexican state of Nuevo Leon. The state's secretary of economic development confirmed the news to Reuters and anticipated talks to be completed in the first two weeks of August. Unnamed insiders also said that the location was aiming for an annual production capacity of 300,000 vehicles.
Rumors from a month ago first suggested the possibility of the new factory. It would reportedly build two models of small cars, and assembly could potentially begin as soon as 21 months after breaking ground. Currently, Kia only has one North American plant, in Georgia, that builds the Sorento and Optima.
In the last few years, Mexico has become of hotbed of North American automobile production. Mazda, Honda and Volkswagen all recently opened new or expanded factories to build cars there. There are even more on the way with a joint venture plant from Mercedes-Benz and Infiniti and BMW's announcement of its own $1 billion undertaking in Mexico.