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Kia rolls out updated Cee'd hatches in Europe

Kia makes some models specifically for the North American market, and keeps some models back at home in South Korea that we never see. But it also makes some for other markets, like the Cee'd. And now it's rolling out a revised version for the European market. Top Gear jokes aside, the Cee'd has been a popular model for Kia in Europe, selling over a million units since its introduction there nine years ago to take on the likes of the Volkswagen Golf and Ford Focus. The updated model benefits from revised styling inside and out, improved NHV refinement (particularly for diesel models), new tech, and several new engine options – all of which are now Euro 6 compliant. The biggest news, which we already knew, is the addition of a new 1.0-liter turbo three-cylinder engine. It's available in two states of tune, producing 99 horsepower or 118, but produces the same 127 pound-feet of torque either way. The 1.6-liter diesel option now packs a stronger punch at 134 hp (up from 126) and 210 lb-ft (instead of 195), and offers a new seven-speed dual-clutch transmission option. The remaining four-cylinder engines carry over essentially unchanged. The flagship Cee'd GT and Pro_Cee'd GT performance models benefit from some new trim inside and out, as well. The 1.6-liter turbo four carries over with the same 201 hp and 195 lb-ft, but a new turbocharger improves low-end response to cut a fraction of a second off the 0-62 time. There's also a sound synthesizer that replicates the engine note inside the cabin, and larger brakes available. European buyers will once again be able to choose between three body-styles: five-door hatch, extended Sportswagon and three-door Pro_Cee'd. There's also a new GT Line that offers the looks of the performance models without the mechanical upgrades (and commensurate hike in purchase and fuel costs). Dealers across the pond will begin taking delivery next month. Major upgrade for Kia cee'd with new look, new engines and improved dynamics 26-Jun-2015 Kia has today announced details of a comprehensive upgrade to its increasingly popular Kia cee'd, a model that has provided the foundation for Kia's continuing success in Europe over recent years. Kia's European designers have evolved the interior and exterior styling of the current cee'd into an exciting new look, with the powertrain team developing a wider range of engines and transmissions.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.