2021 Kia Sportage Lx on 2040-cars

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Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

2018 Kia Stinger GT Drivers' Notes Review | Punching above its weight

The 2018 Kia Stinger GT is a breath of fresh air in the Korean automaker's lineup. After years of building cheap and mostly forgettable appliances, Kia (and Hyundai) finally started to build truly solid products that no longer needed to be marketed as just a value proposition. Once the company finally got reliability, build quality and styling down, it really needed to focus on performance if it had any plans to be a fully-rounded automaker. Hyundai is doing very much the same thing with cars like the new Veloster N. On paper, we should be comparing the Stinger GT to cars like the Dodge Charger. Size, pricing and power are all about the same, but that's not really where we're at. Kia is talking more about cars like the Audi A5, BMW 3 Series and other luxury sedans — and that's how we're seeing it too. It shows just where Kia is aiming with this car. The car we have this week is the base GT, the lowest-spec model available with the 365 horsepower twin-turbo V6. This is the same engine that's available in the Genesis G80 Sport. While the GT1 trim doesn't get things like a moonroof or a 720-watt stereo system, it's still pretty well-equipped. You get heated leather seats, power front seats, a touchscreen infotainment system with Apple CarPlay and Android Auto, keyless entry and dual-zone climate control. Performance upgrades include Brembo brakes and 19-inch wheels with Michelin Pilot Sport 4 tires (our car was wearing all-seasons thanks to old man winter). Associate Editor Joel Stocksdale: Ever since I attended the Stinger's debut in Detroit last year, I've been eager to drive one. On paper, it sounds bang on. It has aggressive, muscular styling inside and out, is only available in rear- or all-wheel-drive, and has a pair of potent turbo engines, either a 255-horsepower four-cylinder or a 365-horsepower V6. Finally, this past week, I had the chance to drive a rear-drive GT with the twin-turbo V6, and it absolutely lived up to expectations. One of the first things that delighted me was the steering and handling. The helm is very quick and accurate, and the chassis feels light, communicative, and easy to manage. This was particularly helpful since, although I drove it on the one warm day in Detroit this winter, it was still wet and slippery outside. The engine is a charmer, too.