2020 Kia Sportage Lx on 2040-cars

Auto blog

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Hyundai, Kia, Genesis will get chip maker NVIDIA's infotainment in deal

Chip maker NVIDIA Corp on Monday announced that Hyundai Motor Group will use the NVIDIA DRIVE in-vehicle information and entertainment system for all its Hyundai, Kia, and Genesis models from 2022. NVIDIA said the luxury vehicle division of Hyundai, Genesis, already uses NVIDIA DRIVE for its GV80 and G80 models. (You can read a bit about the Genesis infotainment systems in Autoblog's recent driving reviews of the G80 sedan and the GV80 SUV, and our buying guide for the latter.)  NVIDIA declined to say how many vehicles NVIDIA DRIVE would be installed in, but said it is a large number and pointed to the fact that in 2019 Hyundai Motor Group shipped over 7 million vehicles. Hyundai Motor Co is the flagship company of Hyundai Motor Group, and Kia Motors Corp is its sister company. NVIDIA DRIVE includes hardware and software components and uses artificial intelligence to improve the user's experience. The software can be "perpetually" updated, giving vehicles the latest AI cockpit features, said NVIDIA. NVIDIA said it has also been working with Mercedes-Benz, Audi and Honda on in-car entertainment and information systems. Related Video:    

Kia's Detroit concept is called Telluride

Remember that Kia concept we told you about earlier this week? It's called Telluride – you know, like the ski resort town in Colorado. Kia just released this second teaser image of its big SUV concept, giving us a sneak peek of the interior. Design-wise, it looks cool, but there's more here than meets the eye. Kia is, as expected, short on details. But the automaker confirms many of the interior bits – including elements of the dashboard, door panels, and steering wheel – use 3D-printed components. We'll have to wait until next week's Detroit Auto Show to see exactly what Kia's talking about, though. In its short press release, Kia once again mentions its concept's "unique in-cabin health-and-wellness technology," but doesn't offer any more details. Maybe it's something similar to the Fit Driver stuff that Audi unveiled at CES this week. Look for the Telluride to debut during Kia's press conference at 2:15 PM Eastern on Monday, January 11, and click here to see the original teaser showing the SUV's shape. DETROIT CONCEPT TEASER #2 The boldly designed Telluride, set to unveil at the 2016 North American International Auto Show next week, pushes the boundaries of technology and luxury with unique in-cabin health-and-wellness technology. The concept highlights Kia's first use of 3D-printed components, which add a distinct, modern design element to the dashboard, door panels, and steering wheel.